All digital marketing strategies must include posting on social media . And it must be done by publishing with strategy, with objectives, with a defined audience and knowing the rules that each social network has established. In addition, you should seek to generate “conversation” and “interaction” with your audience.
What makes social media unique is the power of a two-way conversation. But there is a lot to consider before tweeting or posting, about your brand. One way to learn more about each social network is to understand its mission, its vision and its objective, and for that we recommend that you read ” What to post on each social network “. But in addition to that understanding, we recommend you review these 10 tips to publish on social networks with better results.
1. Create a publishing strategy
You should also make sure that your social media posting strategy is not isolated. Ideally, all channels operate in harmony and complement each other rather than working separately. Avoid having separate goals and practices for Facebook, Instagram, LinkedIn, and any other social media. Instead, focus on your business goals so that by posting on social media you are meeting those goals.
2. Synchronize your network calendar with the rest of the strategy
You can create a few different marketing calendars for general campaigns, advertising, content, and more. Your social posting schedule works best when aligned with other marketing goals. First you must achieve interconnection between all your networks and then with the rest of the channels. By syncing messages well across channels, customers will see a unified message from your brand no matter where they connect with you. Do not operate social networks we are a silo, isolated. Integrate them into the complete business strategy.
3. Respect the rules of each channel
A smart social media manager understands that to post on den social media, they follow each other’s own rules. Even if you want to share the same content across multiple networks (such as product ads), be sure to use each social network as defined by that network. Follow their rules. For example, a tweet for a Facebook post should be no less than 280 characters and may contain a larger image size than an Instagram post.
4. Follow the approval processes
Before you start posting on social media, you need to decide who can add content to your social channels and when, who, creates, who reviews, and who authorizes . Having a protocol helps avoid situations like two people posting different things at the same time. This is more important in organizations with more people. For this, a Digital Brand Manual that includes these definitions and these protocols is important.
Some social networks , like Facebook, allow you to configure permissions, while others require the use of a third-party tool. Regardless of how you do it, strategically plan your approval hierarchy to ensure your organization has adequate auditing and security.
5. Mobile friendly
Today mobile devices are where social networks are most consulted. When you post content on social media, you expect consumers to respond, whether it’s clicking, buying, or sharing. Make sure to include calls to action that are up and running on your mobile device. You should always check if this works on all devices. Ease of use is the key. It makes it easier for people to access content on their phones, this will help them stay on your profile for longer.
6. People are in networks 24 x 7
You can work from 9 am to 6 pm Monday through Friday, but your audience is global, spans time zones around the world, and most of them view your social media outside of business hours. Think of all the times when you check your Facebook feed or watch a YouTube video in the evenings and on the weekends. Posting on social media outside of office hours helps you stand out when many other brands don’t.
7. Post following your metric
Everyone will have opinions to advise you of the best times to post on social networks: There are hundreds of articles that will give you sophisticated graphs on days and times of publication. But only you have the data to get it right. Use the metrics of your networks. Experiment and develop your own strategy
8. New campaigns
One of the biggest benefits of a good social network is the opportunity to test new copywriting and concepts with that audience. Experiment with different titles and types of posts to find content that may be helpful. When posting on social media, the metric will be your guide. Review the content of your networks that you share the most, measure it, correct it, change it and keep trying until you find the content that delivers the best results.
9. Use tracking URLs
Tracking URLs are a great way to demonstrate the return on investment (ROI) of social media . When posting to social media , make sure the leagues you use have a tracking code built in and that you have software that tracks each league. This code will feed back into a database that will allow you to track which social networks generate the most traffic and purchases. When it comes to testing the ROI of social media, it’s very important to measure the efficiency of each link.
10. Close interactions 1 to 1
For some, posting on social media is based on just talking about your brand, your products, and your company. It becomes a publication that only sounds like a seller. If you do this, you will get very little interaction with people. When people review your published content, they should see a mix of content of interest to them that helps both others and share your own story. You will have a larger audience and better impact if you take the time to interact on a personal level.