If you expect your startup to be in front of your ideal audience, or any other audience, you should optimize your website for search engines. In short, you should do SEO for your business, if you have doubts, here are 7 reasons why at the beginning of your business you need SEO.
1. SEO will help you reach the right audience
The digital marketing should be a priority for your business from the beginning and even before launch, SEO is the basic feature that will bring you help you reach the right audience.
If you don’t optimize your website, even a little bit, nobody will find it; They can’t, because Google won’t know what to rank you for. The main goal of SEO is, after all, to optimize your website for better traffic, greater visibility of your brand, improve the UX and increase your income.
2. SEO will allow you to better understand your customers
SEO, while helping your audience find you, also helps you discover who they are.
How?
When you start your business, you will have delved into the people of your ideal customers, because this is how you discover who you are selling to and what they want. But these people are not real people.
And the more you research about your ideal clients, for that you will do SEO on your website, to attract these clients, the more information you will have about them. And the more you know about them – what they like, what they don’t like, etc., the better position you’ll be to meet their needs.
How is this customer behavior data discovered?
There are a host of SEO tools available to help you in your SEO efforts. A good starting point is to learn what keywords your target audience uses to search for you.
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- Google Keyword Planner
- Google Trends
- Keyword Tool.io
- Moz’s Keyword Difficulty Tool
- SEMRush
- Ahrefs
3. SEO will help your business get traffic
All companies need customers, otherwise what is the point of their existence? Your SEO efforts will increase your audience numbers, increase conversions, and ultimately increase your income.
And the best of all? SEO doesn’t have to cost you a penny, just your time.
Get started with SEO by learning the basics of SEO, and then stay up-to-date with Google’s best practices.
To start organically driving traffic to your site, do your homework and find out which keywords are relevant to your business.
The easiest way to employ these keywords is by using long tail keywords that are very specific to your business.
4. SEO can be free
Yep. As mentioned earlier, SEO can be free, because the basic tools you need to get the job done right are available on one of the sites you want to optimize: Google.
- Google Analytics (this allows you to see precisely how users are using your website, so set it up for each page and use the results to guide your optimization efforts).
- Google search console (this will show you what terms were searched and how users got to that point).
5. SEO builds trust between you and your client
Let’s be honest, as a customer, are you going to pick the person at the bottom of page eight, or are you going to go with the proofed, peer-reviewed, Google-approved person at the top of page one ? Or who at least appears on page one of the search results?
We all do it, we all choose the page one person, because it is considered (by an algorithm and your SEO efforts) to have the most useful, relevant and punctual information for the search you just made.
6. SEO delivers results
As a modern company, you must have a digital presence, that’s just a fact of life. Being online is essential for any startup, regardless of the industry you are in. And SEO, while a slow process , does pay off.
SEO helps build brand awareness, makes your audience grow organically, and creates traction for growth. SEO is a marathon, not a sprint. You won’t get results overnight, but by doing so, cut it up bit by bit and you’ll begin to reap the rewards.
Use Google’s optimization tools , stay on top of SEO trends, and learn about Google algorithm updates.
7. Your competitors are doing SEO
What better way to motivate yourself to optimize your website than to know that your closest competitors are doing it, potentially better than you?
If you are not outperforming these people, you are not winning, which means you are not growing. Don’t let your competitors beat you in such an easy game.