Digital Marketing

WHAT DOES A DIGITAL MARKETING CONSULTANT DO? Digital marketing is an umbrella term that’s used to describe various forms of marketing that are done online. This includes, but is not limited to, Web Design and Development, Geofencing, search engine optimization (also known as SEO), and Paid Media such as Google Adwords, Facebook/Instagram advertising, and (YouTube) video advertising. Digital marketing allows businesses to leverage different online channels to better target their customers and prospective customers. It brings together all of the latest marketing tools, technology, and trends, and utilizes them to help businesses of all shapes and sizes to effectively reach out to their customers and prospective customers.

hcm

How To Leverage HCM Platform For Better Work Culture?

When it comes to improving workplace culture and office environment, employee experience has taken a back seat for HR professionals. Yes, they work toward...
Ransomware

How to Defend Against Ransomware in the Covid era

The first case of Covid-19 was reported in December 2019. Soon after, the deadly virus had spread to every corner of the world creating...
Google In-Market Audience

What is Google In-Market Audience?

Delivering the right message at the right time is a main component when it comes to digital advertising, Google In-Market Audience will help you...
Big Data

Big Data and its relationship with Marketing

Para start when we refer to Big Data , we talk about a set of large volumes of data that flood the business daily. (This data can be structured or unstructured). It should also be noted...
Digital marketing

Digital marketing and its advantages

Clearly, the designations digital marketing or online marketing are  familiar to you. But are you sure what they mean? In this post we are going to help you understand...
Voice Search

How to Optimise WordPress Voice Search

In 2010, Google initially launched voice search. It was a fun experiment for Google trying to adapt voice search. Back then, the users were...
SOCIAL NETWORKS

WHAT TO DO AND HOW TO DO IT WITH SOCIAL NETWORKS?

In this society of communications and its speed, more and more clients ask me about the effectiveness of Social Networks. I can say that more...
GOOGLE ADWORDS

GOOGLE ADWORDS 5 WAYS TO USE YOUR AUDIENCES

In order to position your website and keep an AdWords Campaign optimized , you must be clear about targeting by audience. This has had a huge impact on the way PPC professionals approach...
remarketing

Update your digital advertising strategy with remarketing

Remarketing is a smart way to continually show your ads to your ideal audience. Placing your ad in front of your audience once may be...
Blog important for your business

Why is having a Blog important for your business?

The Blog is a vital part of any inbound marketing strategy , as it offers multiple advantages for a business. Blogs provide opportunities to demonstrate leadership and...

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