As a business owner, you need to pay attention to new trends in your niche and the world as a whole. One of the factors that have impacted businesses significantly in the current era is digital marketing. Many of the conventional marketing techniques have been made obsolete thanks to the popularization of the Internet. Even people who offer academic help like the owners of Assignment Geek need to have ample knowledge of digital marketing if they are to succeed. So, how do you become a professional in digital marketing?
3 Online Courses for Digital Marketing
- Get A Diploma In E-Business At Alison
Alison is a free online marketing course that allows you to bag a diploma after training. It was founded in 2007 and currently has more than six million subscribers. All the courses are certified, ranging from Google Analytics, digital measurement, and search engine optimization. You’ll also learn how to integrate and track Google AdWords campaigns and much more. The online course was founded by Mike Feerick, and it is the first massive online open course that was ever developed. The fact that it is free doesn’t mean you will not enjoy any value. It offers everything that a paid online course offers.
- Learn From The Best With Google Online Marketing Challenge
Google is at the center of digital marketing. It is the most popular tech company in the world, and its resources can make or break your business. That is why more than 100,000 people over the last eight years have participated in the Google Online Marketing Challenge. You don’t need to be physically present to enroll, and the challenge is available in more than 100 countries across the globe. One of the amazing benefits of this program is that there are tons of prizes to be won by learners. Google offers participants about $250 in AdWords to plan a digital marketing campaign after they have completed the course. The test campaign will run for three weeks, after which the students will be graded. The courses are extensive, and they include search engine optimization, social media marketing, display advertising, etc. Registration is free, but the knowledge you’ll gain is priceless.
- Maximize Social Media With Social Media Quickstarter
Social media is one of the key components of the Internet that plays a significant role in making the world a global village. Strangers become lifelong friends after meeting on social media, and family members can maintain the bond they share through social media channels even when they are far away from each other. While social media is a good tool to stay connected to friends and loved ones, it also presents a great opportunity for business owners to reach targeted customers at a minimal cost. Media Quickstarter is an online digital marketing course that teaches you how to effectively use social media and email marketing, two core aspects of digital marketing. It is the perfect course for a newbie who is just diving into the digital marketing space. There is an unlimited supply of lessons on the most effective marketing methods across social media channels. There are specific guides for Facebook, Instagram, LinkedIn, Twitter, and almost every other popular social media channel.
All these online digital marketing courses are great because they do not require being physically present. You can enroll from the comfort of your home and get certified when you have completed the program. Keep in mind that digital marketing techniques change from time to time. So, if you want to stay in the loop, you may need to take a refresher course after some time.