A website is a page that consists of all the information regarding a business. However, there’s a lot more than an audience of the 20th century expects from a website. Dull websites filled with tons of information, don’t work anymore. You need to entertain your customers by producing a meaningful website – with visual media, designs, and unique layouts.
Most businesses aim to generate traffic for the websites, without considering the quality and standard of their website. It is vital to create a user-friendly site to keep customers coming back to it.
Here are some tips which can help you create a user-friendly website.
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Page Speed
This the era of millennials – who are entirely dependent on digital platforms but don’t like to wait even for a minute. Therefore, you need to improve the loading speed of your webpages.
The faster your website loads – the higher the traffic would be. The main reason is that people expect a website to load in two seconds. If it takes more, there are high chances that they would immediately click the ‘back button.’ It means a slow website speed can drive away customers. Having many images, long videos, or other sorts of visual media can slow down the pace of your webpage. Therefore, you need to insert visual content in the right amounts.
You may be skeptical about the speed of your website. Well, there are some tools available that not only help you check the speed of your website but also provide some tips on how to improve the speed of your website.
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Improve the Layout
The way your website looks – reflects your ‘brand image.’ If you’re going to fill it up with blue, pink, and yellow colors would be a complete turn off for the customers.
Therefore, the layout of your website is very critical. It would be best if you designed a user-friendly way. Focus on just one standard color that suits your business operations and goes along with the theme of your logo. If you can’t decide, then look for WP Hosting and Management Company for further suggestions.
Make things very clear and evident – navigation buttons like, add to cart, click here to order, and contact us should be prominently featured on your website. It helps users find what they want very quickly.
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Optimization for Mobile Devices
These days everyone has a smartphone in their hands. It makes it easier for users to access information because it’s just a few clicks away.
As a marketer, you need to consider optimizing your website for mobile phones. Since everyone has smartphones, no one would be opening up their laptops to search and find something online because the same function could be performed through their mobiles. Therefore, your website should be optimized for mobile phones, so that people can access it easily.
‘Mobile optimization’ means creating buttons and functions which can be used on a small screen. Your website is also likely to receive higher rankings on the search engine if it is optimized for mobile.
Remember you’re not running high-tech software, it’s your website – which would be used and accessed by millions of users. Hence, it would help if you kept things as ‘simple’ as possible. Refrain from adding any complex navigation because it would hinder user-experience.
Don’t overload your visitors with a lot of categories; instead, focus on creating sub-categories to simplify things. To improve user-experience, include the ‘search’ option on your webpage. It would make it very convenient for users to find things they are looking for.
Navigation is very crucial when it comes to creating user-friendly websites. You need to make sure that users can find all the necessary information right away – such as menu bar, back button, contact details, etc.
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Include Visual Content
No one likes reading plain text-based information anymore. However, everyone enjoys colors and unique information, which is appealing. Therefore, it is necessary to include some visual content on your webpage.
Visual content comes in many forms – it doesn’t only have to be videos but including at least one video on a website is mandatory. Google has optimized itself to detect visual content, and hence, websites with videos are likely to receive higher rankings. Not just this but 88% of the users spend more time on a site that has a video.
Apart from videos, you can also include creative images that appeal to the audience or infographics. They are considered to be the optimal option for delivering information which attracts the users. To create a user-friendly website, you need to include what ‘users’ like the most.
If you want your customers to visit your website, then you need to provide them with things they are looking for – a unique and commendable user experience.
