Marketing is essential for any size of business. At least, it is if you want to increase your visibility and get more clients.
Do not wait to have many clients to acquire these tools, these are the solutions that will allow you to boost your business.
Today you have many options that can help you plan, automate, optimize and execute your marketing strategy.
It can be a real challenge to choose the best one and that is why we have put together a list of some of the essential marketing tools for you to boost your business.
Email marketing tool
Email marketing is not a strategy that you should wait to use when your business grows, on the contrary, for your business to grow it is important to use it from day one.
Email campaigns are essential for companies of any size, as they allow for a better relationship and direct communication with subscribers and customers.
Sendinblue is an all-in-one marketing platform that covers different channels including email marketing.
Sendinblue’s email marketing service allows you to design beautiful emails with a very intuitive and easy to use editor. You won’t need to have knowledge of design or programming, but if you wish, you can also create more advanced designs with the html editor.
In addition to being able to create incredible designs, you will be able to store unlimited contacts , segment your lists, carry out A/B tests, personalize your message, automate your emails, follow the metrics of your campaigns and more.
These features will allow you to create more relevant email campaigns for your segment, optimize your future mailings and build more meaningful relationships with customers.
Digital tools for your content marketing strategy
If you’re looking to understand your competition and the topics your audience is looking for, this will be an essential tool for planning your content and fine-tuning your marketing strategy.
Buzzsummo allows you to discover the most popular content in your market or industry. Plus, it gives you the ability to find out what content performs best on your competitors’ sites.
Writing about trending topics makes your content timely and relevant. Use Google Trends to learn about the hottest topics right now and use it to inspire you to choose content for your blog or site.
You can type in keywords that are relevant to your industry or simply search for what topics are trending right now in your region.
Digital marketing tools for web analytics
It is a free tool offered by Google that helps you analyze the metrics and performance of your website in relation to Google searches.
By registering your website you will be able to monitor the content that generates the most clicks and impressions, the keywords that generate the most traffic, the positioning and more.
Google Analytics is one of the main free tools from Google, and with it you can analyze your website traffic in detail, discover where users come from, determine the most visited posts and much more.
You will only need to add the Analytics code to your website and you can start monitoring your website.
Digital tools for SEO
To position your web pages, it will be essential to choose the right keywords that allow you to attract more relevant traffic. For that you can use tools like:
This is one of the essential tools to position your content. It will help you investigate which are the keywords with the highest search volume and which will generate the most traffic to your pages.
Among many other features, you will be able to obtain the status of the keywords of your site and competitors. This way you can better optimize your position in search results.
It is a software that allows you to research the keywords of your industry or market, analyze your data and compare it with that of your competitors.
Graphic design tools for marketing
Graphic images are really important these days, visually transmitting content or an idea is the easiest and most direct way to do it. Luckily there are design tools for those who don’t have much idea how to do it.
Visme helps you create beautiful presentations, social media images, infographics, documents, ebooks, charts and flowcharts, and more. It also allows you to edit professional-looking videos or photos. Simply drag and drop the different elements into your designs using an intuitive editor.
The tool has millions of templates that can be easily edited. Projects can be shared directly on networks or can be downloaded to the PC.
The free version is very complete and it also has a more advanced paid version in which you can work remotely with several users.
Design your own graphics with Canva. You’ll find pre-made templates for almost any occasion (such as: business presentation, greeting cards, Facebook cover photos, Instagram stories, blog headers, and much more).
You can choose from thousands of graphics, incorporate your brand colors and animate your designs.
Other digital tools
Although these tools are not essential for marketing, they will allow you to manage your business and be more efficient.
Digital tools for task management
This tool will help you manage projects and assign tasks to each of your collaborators. You can divide the tasks by areas, departments, projects and people.
It is a very useful tool to keep track of your tasks and those of your colleagues or employees in one place.
It is a project management platform that allows you to track your tasks and that of your work team in the way that is practical and according to their objectives.
Among the features you will find are: calendar, task assignment, activity tracking, notifications and more.
Digital tools to streamline communication with the team
Slack is a tool that allows you to chat quickly and easily with the members of your work team. Plus, you can collaborate with other public and private groups to share ideas. Also, it has a search engine that allows you to find old conversations through keywords.
The best thing is that it has an app for you to communicate at all times through your mobile or cell phone.
Google Hangouts is a video conferencing platform used to communicate with anyone remotely. It is very useful for meetings when working remotely.
You can share your screen, write in chat, record meetings and change your screen background for more privacy.
It’s time to grow your business
Here we have only mentioned some of the digital marketing tools and other digital platforms that can make your job much easier. In addition, you will see that it is not necessary to invest too much money in software to manage your business efficiently.
Take advantage of these tools for a cost-effective way to drive more traffic to your site and convert more visitors into customers.