In this article you will know the true importance of information for decision making in companies. Currently, companies are governed by the global environment in which they operate, which is highly competitive and requires constant strategic decision-making by a company if it seeks to remain in the market successfully and profitably. This situation leads organizations to approach the markets with caution by optimizing their resources.
When talking about an efficient management of the organization, it is essential to take into account a key factor that is decision-making in a company. This process can be considered as the basis of business success.
One of the most essential foundations on which informed strategic decision-making (or information for decision-making) is based in any company is the use of knowledge , this comes directly from the person in charge of carrying it out and we assume that It has the information of the context, of the industry and has the ability to select the most favorable course of action for the organization.
The importance of information for decision making in a company
When business or business decisions are made, organizations must meet certain characteristics, since the success or failure of the organization often depends on this, we can mention among others:
– Timely
– Fast
– Informed
– Effective
– Efficient ( in use of resources)
The importance of information for organizations lies in the fact that it is an essential resource, they use it to carry out their daily operations and strategically for the search of a high competitive level and growth. In this sense, a very valid option to increase the value of this important resource is to integrate it and have it available at the right time so that it can be analyzed by decision makers. It is at this time that technological tools play a very important role by integrating data and increasing the value that they provide for the company.
Knowledge is an essential factor in companies both to achieve strategic objectives and goals and to raise the level of productivity and profitability, however, despite the fact that the information is generated automatically during the operation of the company, there are many companies that they are not taking advantage of it for the correct informed strategic decision making.
Information technology for decision making in the company
Reliable information is crucial for the strategic and operational decision-making process, these being more accurate when they are based on information sources that help the company reduce uncertainty and risk.
For this purpose , information technologies are a very valuable tool that allows collecting, processing and storing data that is generated from the same business operation on a day-to-day basis. This facilitates access to information and reduces the margin of error that could exist when making the same capture on several occasions.
Information technologies (ICT) have revolutionized the way companies can operate, communicate, plan and analyze in a way that improves efficiency, effectiveness and profitability.
It is important to mention that ICTs also bring with them a structural change in the organization, and can cause resistance in the human factor, that is why it is important that the company’s senior managers are involved and promote through communication the benefits that technology can contribute to the performance of the tasks of the employees.
When we talk about operational processes in companies, we refer to all those that have to do with all the areas that support the company to sell, produce, collect, bill, buy, etc. that is to say, that it carries out the activity to which it is dedicated. For this type of process there is a technological response that is very useful for companies, which are ERPs and their strategic role in the company . These are systems that facilitate the operation of the business by integrating the processes and information in a single database and thus manage the company’s resources more efficiently.
As a tool to support business decision-making, the ERP allows the integration of information from the main operational areas of the business, and having this automation increases the level of reliability of the data when designing an action plan or strategy. .
Today companies cannot afford to just operate and be efficient, they must go one step ahead of the competition by visualizing the future, at this point information technologies play a leading role in providing organizations with the competitive advantage that it entails. have timely, accurate and real-time information.
A complement in ICT that helps the execution of information processes for decision making of a company is the technology called “Business Intelligence” or business intelligence , this is the set of technological tools that allow through the intelligent organization of company data perform detailed analysis to increase company performance or competitiveness.
Business intelligence offers several benefits for your company, such as:
1. Greater visibility of your business operations.
2. Centralized and detailed reports.
3. Analysis of trends and forecasts of the future.
4. Making accurate business decisions.
5. Have timely and reliable information to resolve questions about your business in a more agile way.
6. Obtain key business metrics and indicators .
Frequently, the data available from the company is a limitation for information for informed and correct decision making, which is why today companies are betting on the implementation of different tools and/or solutions that help them achieve their goals. and simplify getting reliable data so you can conduct valid analysis and make informed decisions.
Join the companies that are already making the most of their information, SAP B1 , the ERP for SMEs will be your ally to reach higher levels of profitability and productivity.
Would you like to know more about the benefits of the best ERP for medium-sized companies in the world (we are not exaggerating)? Request the SAP Business One Demo . In it we explain in detail everything that this innovative tool can do for your company.
