Remarketing is a smart way to continually show your ads to your ideal audience. Placing your ad in front of your audience once may be enough to get them interested, but is it enough to get them to act? Remarketing places your ads repeatedly in front of your audience to reiterate your message. The purpose of remarketing ads is to remind users who have already interacted with your business about your message or offer, encouraging them to become contacts for your business and eventually customers. Users who are already familiar with your brand and who have visited your website are much more likely to respond to your messages with action.
How does remarketing work?
Remarketing shows ads to users who previously interacted with your business, either by clicking on one of your ads or by visiting your website. Such a user may have looked at a couple of different pages on your website, but left without filling out a form or making a purchase. Now, the user could be looking elsewhere for services or products similar to yours. Remarketing has the power to bring your business back to that user’s awareness by showing your ad on other websites.
A remarketing strategy is typically implemented through Google and Facebook ads. Both platforms use code that is installed on your website. Facebook calls it a Facebookpixeland Google calls ita global remarketing site tag. All you need to do is copy and paste the code between the “<head>” tags on your website. Facebook allows you to use custom audiences for remarketing and displays your ads in various locations on the Facebook platform. Google allows you to use remarketing audiences such as lookalike audiences, merged lists, or website visitors, and shows your ads on a variety of websites through the Google display network.. Once these components are set up, your remarketing list will start to grow, allowing your ads to show.
What are the benefits of remarketing?
There are many ways that remarketing can benefit your Google or Facebook ad campaign.
Repetitive exposure
The more continuously a user is exposed to your brand, the more likely they are to convert as they move through the decision-making process.
Selective targeting
You can create specific remarketing lists for the services or products that a user has seen. For example, you can show specific ads to a user who left a particular product in their shopping cart instead of advertising your business more generally.
Better return on investment
Higher conversion rates mean a faster return on your investment and a lower cost per sale.
Budget Control
Facebook and Google redirect strategies give you complete control of your budget so you don’t have to worry about overspending.
If you’re driving a lot of traffic to your website but aren’t seeing the conversions you want, it may be time to start a remarketing campaign. AtCa Design Studio, we can take care of setting up your retargeting campaign from code installation to tracking user conversions. Our digital advertising professionals are experts in setting up Google and Facebook ads. Contact us today for a free consultation and digital advertising recommendation.
