There are so many predictions when you think about voice search and SEO that you need to be aware of what they are. Some experts are saying that by 2020 nearly 30% of all web browsing would be conducted without the use of any computer screen or that by 2020 around 50% of the searches would be done using voice. You need to think about these predictions so that you can understand just how important voice search optimization is going to be to your website and how it is going to change the world of searches.
The first thing that you need to be aware of when it comes to how the trend in voice searching is changing is how the results will work. There are going to be 2 different types of results that will be shown, including those for voice searches and those for the typed ones. The typed searches would show you the results for both while the voice one won’t due t the phrasing. You should ensure that your page is fully optimized for both types so that you are going to be shown regardless of the type of search that was undertaken.
Another thing you should make sure that you know about the trends that are emerging in voice searches is what you are going to need to optimize for. There is a lot that you would need to ensure that you are doing, such as:
- Use of natural language with clear direct answers to very specific questions
- Rich snippets and schema markup to keep the queries along with answers in the format that the search engines can understand
- Keeping all merchant based information up-to-date in eCommerce stores and in the listing for Google My Business since most voice searches are to find businesses nearby
- Ensuring that the content is optimized as well as current by getting rid of old hours of operation, incorrect contact information and duplicate or broken pages
These are only a few of the ways that you are going to want to optimize your website and eCommerce store for voice search. The more information you have at the ready with the best language and questions available the more searches you would come up in. Everything needs to updated when something is changing so that the customer is getting the right information.
Your business needs to make sure that they are using local SEO services for their optimization in both verbal and non-verbal searches. Make sure that you use some of the main keywords that people are going to be using, including the zip code, city name, state name and even phrases like “close to me” or “nearby”. You want to ensure that the phrasing of the keywords is like what you would say if you were to speak out loud rather than just typing or reading. Think about how you can insert the long keywords into your content while still phrasing a few things like questions with the right answers.
Long Tail Keywords
Everyone knows that speaking a sentence into the phone is much easier than typing it, which is why questions are often used in verbal searches. You should ensure that if you are creating content specifically for this type of search that you are using full sentence questions. Don’t use a few keywords, but instead for go for the long tail keywords that you have used in other areas. Ensure that the keyword is in both the question as well as the answer without sounding odd, but instead as if it fits into the question. The long tail keywords are going to be vital in the verbal searches, so start to implement them now.
The voice search trends will always be changing and that is why you need to make sure you are aware of what you can do. You should be using long tail keywords in the questions that you are putting in your content to attract viewers. Also, you need to be optimizing your content and your website for both the verbal and non-verbal types of searches so you would come up in both. This might seem like a hassle, but eventually the majority of the searches would be verbal, so start this optimization sooner than later.