Digital marketing has created a huge buzz in the last decade. This is largely owing to the ease and cost-efficiency of promoting a brand online instead of using conventional marketing methods. According to experts, digital marketing is the process of promoting products and services on a digital medium with the help of modern and versatile tools, often web-based tools. It enables brands, even startups, to reach a wider audience with the bare minimum investment in infrastructure. Frankly, with the right Digital marketing skills, you can promote your company sitting at home. All you require is a laptop and a stable internet connection.
Due to its enormous potential, a huge number of aspiring professionals have turned to Digital Marketing Course with placement to gain the expertise needed to work in this domain. Due to the shortage of established college degrees and diplomas in Digital marketing, even multinational companies are willing to hire a candidate with a Professional Certificate in Digital Marketing to promote their brand in the digital realm. So, here, let us take a look at the important trends and opportunities in Digital Marketing to look out for in 2022. Scroll down, and maybe you will stumble upon the perfect Digital marketing career path for you!
Top Digital Marketing Trends in 2022
Following a few digital marketing trends that are gaining momentum in 2022 can give your brand a competitive advantage. A few of these top trends are influencer marketing, omnichannel marketing, video marketing, etc. Further details about these and more such trends are discussed in detail below.
1. Influencer Marketing
Influencer marketing refers to the strategy of using an influencer’s image and popularity to promote and advertise your brand’s product or services. Often, these influencers are individuals or groups with massive fan followings. Let’s look at the reasons why influencer marketing may help boost your brand’s publicity:
- Persuades audience: Influencers usually have a loyal fanbase and can sway their audiences. So, a brand can pay an influencer to divert the attention of their audiences to their products or services.
- Increases trust: As influencers enjoy the trust of their huge fan base, the brands they endorse will potentially enjoy a similar level of trust.
- Supports content strategy: Influencer marketing can be used as a means for filling the gaps in other content marketing strategies.
2. Omnichannel Marketing
Omnichannel marketing is the method of using different digital mediums to promote, engage, and serve a brand’s customers. This type of marketing offers various benefits, such as:
- Gaining new customers and market segments
- Helping understand customer demand and needs
- Engaging customers post-sales
- Increasing trust and loyalty of customers
- Boosting sales and customer satisfaction
Omnichannel marketing is mostly used in segments like retail, food service, entertainment, business, etc.
3. Artificial Intelligence
Artificial intelligence (AI) – the technology of developing smart computer systems capable of performing similar functions as the human brain – is increasingly used to gauge the customer needs and demands of big and small companies. Moreover, AI can find out patterns in customer buying behavior, and help formulate and monitor a marketing strategy.
Furthermore, AI applications like machine learning (ML), deep learning, etc., are used for various marketing-related activities such as content creation, promoting products, ad monitoring, interacting with customers, and much more. Therefore, AI as a digital marketing trend can help companies level up their advertising game.
4. Video Marketing
Social media platforms offer a new huge space for companies looking to promote their products or services to a specific target audience. Among social media techniques, video marketing in particular has emerged as one of the most popular tools to capture the attention of potential customers and increase their customer base. Studies show that videos are the most effective form of content; hence developing content-rich and enthralling videos to promote specific products or services, is a surefire way to boost a brand’s image.
Moreover, social media applications like YouTube, Instagram, and Facebook have also integrated short-form video content into their algorithms, enabling brands to opt for video marketing as their promotional strategy.
How to succeed as Digital Marketer in 2022
There are a few more methods to consider if you are planning to seriously start a digital marketing campaign for your brand or product.
1. Short, DIY videos
Similar to TikTok videos. Currently, Facebook, Youtube, Instagram, and many such apps have altered their algorithms to accommodate impromptu short videos on their platforms.
2. Tell a real story
Storytelling is one of the most effective ways for brand marketing. Consumers want to know how you have delivered on your promises of a great product or service and lived up to their needs and expectations. Adding the story of how you overcame various obstacles to do so makes your brand more emotionally appealing.
3. Focus on your audience
Rather than making generic content for all types of audiences, understand the demographic of your current or potential customer base and curate content to suit their specific needs and tastes. Target social media groups and channels meant for specific audiences.
4. Privacy, transparency, and trust-building
Prepare for tighter privacy restrictions and adapt the ways in which you track users’ behavior to maintain the trust of customers.
Personalization will play a big role in 2022. Make sure your audience receives specific adverts at the right time and place to engage them in the best possible way.
6. Content segmentation
Segmentation means targeting customers with similar demographics, or in other words, shared interests. Communications like e-newsletters, news, updates, and promotional offers are effective ways of segmentation.
7. Conversational marketing and quality interactions
With the rise of social media and chatbots, conversational marketing is developing at a larger scale than ever before. This is changing how businesses have interactions with their current or potential customers.
8. Artificial intelligence in digital marketing
Advancements in Artificial intelligence (AI) is leading to more intuitive reporting, automating tasks like monitoring site traffic, and boosting search engine optimization (SEO) for organic reach.
Even if you aren’t interested in Blockchain, cryptocurrencies, and NFTs as good investments, there is no denying these technologies are slowly but surely revolutionizing marketing landscapes around the world. And this trend is set to continue in 2022!