In the current scenario, social media has become a necessity in the knowledge delivery process. Knowledge management in this context refers to the ability to collect and disseminate information that is relevant and useful to particular end points. In fact, social networking websites have gained tremendous popularity among individuals who require a platform to interact with different people from around the world. These websites have gained tremendous exposure because of the fact that they are fast, safe and user friendly. Therefore, you need to consider some interesting facts before using social media in the context of your marketing strategies.

What Are the Major Roles of Social Media in Knowledge Management? Today, it is evident that social media plays a key role in the way your target audience accesses and takes part in your content. It is also evident that such media play an important role in your brand building exercise. Hence, if you want your brand to be prominent in the digital space, then consider some interesting facts before implementing social networking in the following ways.

How Social Networking Can Boost your Search Engine Optimization? Social media definitely provides a platform for your target audience to get in touch with you. Hence, it is imperative that you make use of social networking to access these audiences and engage them in online conversations. This will help you in driving traffic to your site and you can also use this traffic to improve your search engine rankings. If you are looking for a traffic generator, then social media is certainly the right place to go.

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How Can Social Media Help you in Branding your business? If you have a business website, then you need to get in touch with your targeted audience. If you do not have any online presence, then you will know who you are targeting. With social media, you will be able to know about the experiences of your prospects so that you can make relevant adjustments in your marketing strategies. You will also know about the activities that your audience is engaging with so that you can use this data for your own benefit.

What are the Major Roles of Social Media in Information Management? There are several ways by which you can use social networking in the context of information management. You will be able to build and maintain healthy relationships with your audience and this will help in creating awareness about your products. It will also enable you to give information about your company and services. If you are using information to market your products, then you will definitely find social media a helpful tool. If you are simply trying to establish connections and interact with people, then you can rely on social media to achieve this purpose.

What are the Major Roles of Social Media in Content Writing? This question is very much relevant if you are writing articles. As already explained, you can use social media as a medium for sharing information. However, unlike in the case of video or audio content, you cannot instantly publish content written on a website like YouTube without any further editing. So, you should definitely opt for a platform that will allow you to add a caption or a title to your article in the format of subtitles or full text. This will make it easier for the audience to understand what you are trying to convey.

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What are the Major Roles of Social Media in Course Training? Again, this question is also relevant when it comes to managing online courses. You must ensure that you include video, audio, and slide presentations in your course so that your audience does not get bored with reading your text. If you are looking to create an actual classroom environment, then you can opt for online classrooms instead of conventional classrooms. In this case, you will have to share documents and presentations such that your audience does not become bored with looking at the same content for a long time. It is advisable to opt for presentation tools such as Power Point that can easily be shared via social media.

What are the Major Roles of Social Media in the Courses? Once you have created a course based on social media, you will have to decide how you will deliver the content. You can opt for webinars and online seminars so that you will be able to interact with your students and make them understand what you are trying to convey. You can also create videos and podcasts that your students will be able to view or listen to on their laptops and mobile devices so that they can gain quick access to the content that you are providing in the course.

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