As a digital marketer, it is important that you understand various sale funnel stages and their impact on consumer behaviour. With such knowledge, you can enhance the number of individuals that move from one stage to another. But before we proceed into the nitty-gritty of sales funnel, we need to define what this subject matter means. In simple terms, sales funnel is a channel that is made up of procedural steps needed to convert your visitors into your customers. Let’s take a look at an onsite sales funnel platform for example. Those who sit at the very top of the sales funnel come into your electronic store. Amongst these individuals, a certain person I would like to call Mr Spencer goes through some pieces of on-camera microphones on the racks – Rode mics to be precise – running his fingers through each piece. At this point, he is at the next step of the funnel. The rest haven’t made any move yet. Back to Mr Spencer; he picks a couple of these microphones and head on to the check-out. He is at the last stage of the sales funnel. Should everything go as planned, he will complete the purchase and walk out of the store, arriving at the bottom of the funnel.
This process is similarly replicated in every business in various forms. It is vital to note that your sales funnel may cut across various channels, and you can incorporate any channel into your sales funnel. For example, Miss. April may have a sales funnel for her e-commerce site structured in this pattern:
- Landing page
- Confirmation page
- Thank you page
What Makes A Sales Funnel Vital?
Your sales funnel pave the path for your prospective customers to follow. By having a deep knowledge of how your funnel is structured, it becomes easy to spot loopholes and bottlenecks in your sales process. These are challenges that rob you of your customers – all of a sudden they grow cold and back out of that particular transaction and you keep wondering what went wrong.
By properly harnessing your sales funnel, you can generate tons of sales on a daily basis, while retaining loyal customers that will come back for more purchases.
Knowing The Stages Of Sales Funnel
There are various customized sales funnel stages; nevertheless, they can all be categorized into four main stages. These stages are listed as follows:
Here is an acronym that will help you remember these stages: AIDA. Each of these stages is a representation of how your prospective customers’ think. For each stage, you need a different approach to address their mindsets; the reason being that you don’t want to convey the wrong message to your customer at the wrong time, thereby discouraging them from going further in the funnel.
In this stage, your customer’s attention is drawn to your product or service. This can come in form of a Google search, a tweet, or even word of mouth. With the right bond, you can execute a sale at this phase. This is the point where the customer gets to know the business owner more. Hence it is your duty to provide them with something that will keep them on your page or have them back in no time.
Customers in this stage are already aware of what you have to offer but they are currently comparing prices, making more research, and weighing their options. This is the right time to provide incredible content that answers their thoughts but does not sell to them, if not you will drive them away. The aim is to provide an expert environment for them.
This is the point where the customer is ready to purchase your product and service. However, be aware that you are not the only option that is being considered. For this reason, you need to give your best deal. This could be free shipping, a bonus product, or discount code. Ensure that your offers are irresistible to your customer.
This is the final stage of the sales funnel. The customer purchases your product or service and is added to your business network.
Sales funnel is not a complicated process if you know what you want and devise your strategy accordingly. If you would like to know more about this topic, please visit this link: DigitalDominationDojo.com: Clickfunnels vs Leadpages.