One of the great uses of the Internet is instant access to almost any information you are looking for. The fact that an Internet page appears in a Google search is achieved by working on its organic positioning and for that we must follow some SEO advice that specialists on the subject give us.
The fact that a page of your site appears in a search, can be achieved in two ways, either because Google lists it naturally or organically, or because it pays to appear in a search through a Google Ads ad. The first one is called SEO, Search Engine Optimization and the second one is usually called SEM, Search Engine Marketing. Although for me, both are forms of search engine marketing, SEO has an organic connotation and SEM a paid connotation.
SEO Tips from the Specialists
Although SEO is somewhat complex, there are a good number of specialists worldwide who master it and in this note we present some SEO tips that are important to improve your results.
Doing an SEO campaign is betting on a strategic advantage in the market. A site with SEO is like a house to which improvements are made, its equity increases. It’s like buying real estate and investing in a kitchen and bathroom remodel. This work will increase the value of the house.
Good SEO and Bad SEO
While SEO is based on techniques. There is good SEO and bad SEO. Good SEO is called “White hat” and bad SEO is called “Black hat”. SEO is rated bad when techniques are used to try to trick or hack Google. Trying to cheat Google is like trying to beat the house in Las Vegas. You may get a couple of quick wins, but you will definitely lose the game, because “the house always wins.”
Let’s start with the Tips
When you create your website for a search engine like Google, you generally ignore the most important part of SEO: your customers.
Tip # 1: “My general rule of thumb is to create a site for the user, not for the Google spiders.”
In the final analysis, if your website is poorly designed and cannot convert traffic into leads and sales. So the number one website on Google is worthless. Although some agencies develop sites with the sole objective of ranking them in Google, one of the most important SEO tips is that you develop for your user, for your client.
The goal of SEO is not position # 1. The goal is to generate leads that align with your buyer persona and sales for your business.
Tip # 2: “On a large scale, I see SEO becoming a standard marketing tactic, in the same way that television, radio, and print are traditionally considered marketing tactics.”
– Duane Forrester, Senior Product Manager, Bing
You cannot conceive of a marketing strategy without including SEO. Many entrepreneurs don’t want to pay for SEO because it doesn’t deliver immediate results, but at the same time, it is the most strategically effective marketing and digital marketing tactic. As long as Google is the main place where people look for a product, a service or a supplier, who does not do SEO, will be making a failed digital strategy
A basic SEO tip is to be where your customers are. If your potential customers are searching on Google, to find products or services, you need an SEO strategy that will put you on Google. More and more people are using multiple channels to research products and services and search engines are the most important.
So even if you use other strategies like television, radio, and print, you still need an SEO strategy to make sure you don’t lose your customers when they do more research online.
SEO Tip # 3 “Google only loves you when everyone else loves you first.”
– Wendy Piersall
This is very simple SEO advice, but very real. Google’s mission is to organize all the information online and display it in a better way, that the “best” information is at the top of the search results.
How does Google determine what is “best”?
Google’s algorithm takes many factors into account, but one of the most important signals is the number of websites that reference, or link to, the information. Each link is like a vote for that website telling Google that it deserves to be at the top of the search results.
Tip # 4 “Successful SEO is not about fooling Google. It’s about PARTNERING with Google to provide the best search results to Google users. “
– Phil Frost, Main Street ROI
One of the big misconceptions about SEO is that it tries to trick Google into ranking your website at the top. But the best advice is to follow Google’s rules and a common sense rule is that your content is of value to your audience and is well written and structured, your audience will like it and Google will like it.
An important SEO tip is to consider Google’s mission : organize the world’s information to be universally accessible and useful. Those who meet this premise will be considered by Google as relevant.
With this in mind, the goal of SEO is to make it easier for Google to understand your website and to give them reasons to rank your website higher than all other relevant websites (posting better, fresher and stronger information, getting more links, more online public relations).
Tip # 5 “Today, it’s not about ‘getting traffic ‘, it’s about ‘getting targeted and relevant traffic.”
– Adam Audette, Chief Knowledge Officer, RKG
Again, the goal of SEO is not position # 1, it is to generate leads and sales.
This means that your SEO strategy starts with finding the right keywords, which will eventually lead to conversions for your business. An agency like Prospect Factory helps you find the relevant keywords. With this information, all the keywords found are then classified into two categories:
- purchase intent
- research attempts
Purchasing intent keywords are those that, when used in search engines, have that intent. Phrases like “How much does it cost?” or “Where do you sell?” show purchase purchase intention. Research keywords are those that the search engine is probably just researching. Phrases like “How does it work?” or “What is xxx?” show research intent.
Even if you find search words or phrases with high search volume, an SEO tip is to focus your efforts on keywords with purchase intent to increase the opportunity to attract potential customers and sales.
Within the SEO Tips, there is also “The Conversion”
Many companies want to keep increasing and increasing traffic which is not achievable continuously, as traffic curves grow a lot in the first months or weeks and then tend to flatten unless more money is invested.
SEO Tip # 6 “It is much easier to double the level of business by doubling the conversion rate than by doubling the traffic.”
– Jeff Eisenberg
Think how difficult it is to double the number of visitors to your website. You will have to invest more in SEO, advertising, social media, email marketing, and / or other marketing strategies to drive more traffic to your website.
Now consider the fact that if you focus on doubling the conversion rate of your website, you will have the same impact on your business as if you had doubled the traffic.
It’s simple math …
(Traffic to your website) x (Conversion rate) = (leads or sales)
Your conversion rate is the number of leads your website captures or the sales your online store generates divided by the total number of visitors. As you can see from that equation, you can double your traffic or double your conversion rate and the result will be the same.
How can you double the conversion rate? Ask your agency to do a conversion architecture study, which is an extension of SEO, and carry out the improvements that emerge from this study.
One way to increase conversion is with remarketing campaigns. In fact, running an SEO campaign and reinforcing it with a remarketing strategy is great SEO advice.
Tip # 7 “The best place to hide a corpse is the second page of Google search.”
It is a sarcastic but true quote. While we have said that the goal of SEO is not only the # 1 position, there is a gap in that assertion. Well, it was necessary to say, “as long as you do not pass from position # 10”
A basic SEO tip is that unless you’re on the first page of search results, most people won’t find your website. Remember, there are only 10 positions available and there may be thousands or even tens of millions competing to appear there.
The best way to appear in the first 10 positions is using a strategy of “long tail keywords” that means that you look for more specific phrases, that represent your potential audience and that not many web pages use to position themselves. To the extent that you are more specific in those search phrases, you will reduce the competition and filter your potential customers better.
SEO Tip # 8 “Better content outweighs more content.”
– Rand Fishkin
This quote highlights a recent change in SEO advice. In the past, publishing more and more content was a great strategy to expand your SEO coverage.
For example, previously publishing more articles on different topics made your website more likely to rank in Google. However, many companies that opted for this strategy and began to publish low-quality articles began to see that yes, their traffic increased, but not conversions.
Due to recent updates to Google’s algorithms, the quality of the content exceeds the quantity of the content. Always think this and resist the urge to downgrade in an attempt to publish web pages faster.
Tip # 9 “What gets measured gets improved.”
– Peter Drucker
Peter Drucker didn’t specifically mention SEO in this quote, but this is a very important SEO tip worth mentioning.
Every good SEO strategy comes with a robust analytics and metrics strategy. The best SEO advice you can get is to use a robust Analytics software like Google Analytics but very well configured and sometimes aided by other tools like ahfrefs or SemRush . All these measurement software have three characteristics: they are complex to configure, once configured and delivering data, they are useless if the data they produce is not acted upon; And some of them are expensive.
The best thing is to hire an SEO specialist agency, which also already has these programs as part of its arsenal, and entrust it with the final goal of the strategy: bringing qualified visitors and prospects to the website.
Tip # 10 “Dedicate yourself to your business and leave the SEO to the specialists.”
– Carlos Guzman
Business today is going fast and the business owner must focus 100% on the essence of his business, he must not waste time trying to do digital marketing or SEO for his site. Better you should find someone for whom the essence of your business is SEO and hire him.
It also does not work to hire a person only for SEO because they will not have neither the experience of having seen hundreds of sites, nor the technological arsenal, to give a good result.
The best SEO advice you can get is: hire a specialist.
Hire an Agency that Already Knows SEO Tips
The SEO tips that we have shared here are part of the good practices that an agency that dominates SEO follows on a daily basis. At Prospect Factory we apply these SEO tips and many more and all of them are part of our effective organic positioning campaigns. Contact us to analyze your site and design the best SEO strategy for your company.