Knowing the locations of ads on Facebook (their characteristics, their advantages) is essential for all Social Media. At MD we made a video to bring this information closer to those who are starting out in the art of social networks. Enjoy it! And don’t forget to subscribe to our channel to be the first to know about each of our new videos.
Hello, my name is Manuel and I am part of the MD team. Today I wanted to talk to you about the different options that Facebook offers to place your ads. There are four advertising spaces, both on mobile devices and on computers: Facebook, Instagram, Audience Network and Messenger. Let’s review the advantages and characteristics of each one:
The main location is the news section of Facebook itself. In the computer version, it also covers the right sector column. It has a wide variety of compatible ad formats: from video, photo and sequences, to presentations and canvas. It is the location with the best adaptation in your ads, and the one that can reach the largest number of users: there are more than two billion active users per month.
We believe that it is essential in an awareness campaign where we seek a greater remembrance of what we communicate.
Instagram is the closest platform to the user. It allows them to naturally access our communication and it also has a large number of users: every day there are 500 million active accounts. Ads on Instagram can be in video, photo, sequence, and also in the native Stories of the platform. These 15-second photos or videos achieve enormous visibility of our products.
It is an application with increasing popularity among young audiences, so it is an excellent option for products or services that seek that target.
This location option gives us the possibility to go directly to the Facebook messaging platform. Two billion messages are sent each month from the app. The allowed formats are photo and sequence. It is a direct and simple form of communication.
By publishing in this location we have access to applications and sites external to Facebook: it is the best way to expand the visualization and have complete communication. The formats supported in this location are video, photo and sequence, and you don’t need to create new content assets for each website because Facebook automatically adapts them.
Knowing the four locations you will be able to take a greater advantage of the invested budget. You always have to choose the most relevant locations for each advertising campaign, and always try all possible combinations.