Thousands of entrepreneurs have emerged in recent times, either by impulse or necessity, people have decided to embark on this fascinating but complex path at certain stages. What path are we talking about? From the path of the entrepreneur. We invite you to discover in this note: What is entrepreneurship and how it works. Let’s see if you dare!

What is entrepreneurship?

Entrepreneurship is the entire process that a person goes through to turn an idea into a real business. As we mentioned at the beginning, undertaking is a long but very enriching path.

To undertake, not only an idea is required, but also an investment (even if it is small). Investing in a domain, web hosting and a website is essential from the beginning. Why? Because you may think of having a physical business but yes or yes you must also have a digital presence.

What characteristics define an entrepreneur?

Although to undertake, the most important thing is to have desire and launch, there are other characteristics that usually represent the personality of the entrepreneur.

Let’s see what these features are!

  • Confidence : Knowing how to face fears and remain firm with your ideas, no matter what happens.
  • Optimism : Something fundamental when it comes to undertaking. Beyond thoughts, you have to know how to face situations and also other people who may not be entirely complacent with your project or business.
  • Courage : Fear of failure or risks? Never. Just respect but not fear.
  • Persistence : What if… Nothing is achieved from one moment to another. You have to fight until you reach the proposed goals.
  • Ability to socialize : To make your way in the entrepreneurial world, nothing better than interacting with other colleagues, chatting, maintaining connections.
  • Curiosity : An entrepreneur is constantly looking for new ideas. He wants to know, he inquires, he asks. He just like that he discovers new things and applies the necessary ones in his business.

You may be interested in reading: 25 women entrepreneurs from Latin America and Spain

What should you take into account before starting?

At the beginning we gave you some clues. To be able to undertake and have your own brand or business you must think about these points:

  • Have a domain, website or online store and web hosting .
  • Design a logo or brand.
  • Define the target audience well and create an accurate strategy.
  • Invest in ads or digital advertising.
  • Analyze which keywords you will use in all your communications.
  • Activate your social networks, beyond those of entrepreneurship. Remember that it is ideal to start interacting with other entrepreneurs.
  • Know the trends of your market.
  • Constantly train yourself. Today education is continuous.

Why is it necessary to undertake? What will you learn?

The world of entrepreneurship is so enriching that you will never want to leave. Beyond giving life to an idea and feeling fulfilled, undertaking gives you a lot of satisfaction.

+ You will have absolute labor independence.

+ You will arm your team as you want.

+ You will improve your quality of life.

+ You will have new contacts and colleagues all over the world.

+ Great economic growth (if all goes well).

Can it be undertaken in times of crisis?

Of course! Internet gives us a great hand to undertake, brings us the necessary technology and digital tools to the place where we are.

Social networks, search engines and marketplaces open the door for us to show the world what we can offer.

In every moment of crisis there are winners and there are losers, yes, it always happens. Perhaps large companies like Amazon, Google or Facebook do not feel the crisis, but there are many entrepreneurs who have also won and benefited in the midst of a pandemic.

It’s just a matter of knowing how to see them… The opportunities are there, it’s a matter of identifying them and planning how to take advantage of them.

What type of business is easier to start in times of crisis?

  • Businesses that have a variable cost structure, which are not required to maintain fixed expenses from month to month.
  • Companies that generate income in stable and strong currencies such as the dollar, the euro or the pound and maintain their expenses in weak currencies such as the Argentine peso or the Venezuelan bolívar.
  • Flexible and lightweight projects that turn quickly, manage to detect opportunities and create a quick solution.
  • Companies that detect trends in the growing market with little competition.
  • Digital and remote businesses that are easier to carry out.

The best phrases of famous entrepreneurs

“You don’t learn to walk by following the rules. You learn by walking and falling”  Richard Branson , of Virgin .

“Your most dissatisfied customers are your greatest source of learning”  Bill Gates , co-founder of  Microsoft .

“If we were motivated by money, we would have sold Google and we would be on the beach” Larry Page , co-founder of  Google .

“The entrepreneur is someone who jumps off a cliff and builds a plane on the way” Reid Hoffman , co-founder of  Linkedin .

“There are many bad reasons to start a business. But there’s only one good reason, and I think you know what it is: to change the world.” Phil Libin , CEO of  Evernote .

“When everything seems to be going against you, remember that the plane takes off against the wind, not with it” Henry Ford .

“The way to start is to stop talking and start doing” Walt Disney .

conclusion

So, what are you waiting for? You already know what entrepreneurship is, you have already motivated yourself to move forward, surely you have what you need at your fingertips.

If you follow these tips and the practices that we comment on in this note, you have a large part of the success gained.