There’s no denying the fact that the Los Angeles SEO industry has some of the fiercest competitions that exist in the market. Competition exists not only among SEO companies trying to make a name for themselves, but also between legions of experts peddling their services to customers who are totally clueless when it comes to organic search.
And it is within reason. After all, Google’s complicated search result is designed to promote relevancy into being found. The days of cutting to the front line using questionable tactics are long gone. Hackers used to be able to break and get around Google’s rules, which eventually caused the decline of relevancy. Fortunately Google fought back and it did so with a vengeance!
While we will use the competition within the Los Angeles SEO industry as our model, the number of SEO consultancies competing for business all over the U.S. has increased in the past few years. You’ll also notice that prices change significantly depending on your location. Big city firms will naturally charge more than smaller cities.
This phenomenon is largely attributed to the rising cost of living in major cities such as NYC, San Francisco and Los Angeles. However we’re not just going to highlight the price you’d pay for organic search ranking companies in Los Angeles, but also the importance of finding the right Los Angeles SEO company that fits your company’s needs. The way we see it, it’s all about putting your company’s future on the line. Don’t try to jeopardize your success by trying to DIY SEO, or ask for huge discounts.
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FINDING THE RIGHT LOS ANGELES SEO COMPANY
To ensure successful search results for your company, you need to take a couple of steps to make sure you have the best people working for you to bring in qualified leads and device an effective marketing plan.
Try to consider an SEO company as an extension of your very own team. If you decide to hire a team, it makes sense to check if they’re a good fit not just with experience, but on how they communicate and get along with you.
Below are a couple of things you need to consider before deciding on a Los Angeles SEO company:
SPECIALITIES AND SERVICES
When deciding on an SEO company, try to check their website first and see if they specialize in any one industry, location, or service you are keen on. Request for a walkthrough on each service as well as case studies they provide.
Check their awards and certifications as well as these can be a good way to measure up their expertise.
REFERENCES AND REVIEWS
It’s absolutely necessary to check an SEO company’s previous works. Why? Because that’s the only way you’ll be able to know if they are actually able to “walk their talk”. Plus it also gives you a chance to see if there were instances customers were disappointed with their service.
Look up reviews on websites like Facebook and Google and digital portfolios on websites like UpCity, Clutch and Design Rush. You’ll find reviews and details on Los Angeles SEO companies you’re considering. Who knows? You might find the one that’s best suited for you and your company’s needs.
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CHECK THEIR PORTFOLIO AND CASE STUDIES
Another thing to consider when hiring an SEO company is to check their portfolio and caste studies. This way you’ll get a good look at the specifics of what they’ve done for their previous customers. You can also get a feel of their style and the kind of results their clients get from them. You’ll also see if they know how to integrate services such as web design, pay-per-click (PPC), and social media with SEO.
It might do you a whole lot of good to ask the SEO company access to samples of their past work if you can’t find it on their website. This way you’ll be able to get a look of a real-life sample of what they can offer you. You’ll be able to have a solid idea of what kind of work you can expect from them.
CHECK THE COMPANY’S ETHICS
This is probably one of the most important factors to consider when choosing a Los Angeles SEO company.
You can turn to LinkedIn as your one-stop-shop for gathering all the necessary information on the SEO company you want to check out. You might also want to consider looking up their leadership team and SEO team members to learn more about their backgrounds. You might be surprised to find out you’re connected to someone who works in the company and you can reach out to them if you want to glean more information.
Ethics and honesty are important virtues you should look out for when choosing your SEO team. If the employees don’t have a strong sense of the company’s spirit, or if they feel disconnected from the company’s vision, then you can’t expect them to be dedicated to top-notch customer service.
It’s important to remember that not all SEO companies are the same—they can be structured differently. Some companies may assign a single SEO specialist who acts as the project manager and specialist to each client. Some companies may assign a team of SEO specialist to their clients. It all depends on the company you choose, really.
You may also choose to work with a team if they match with your core values. Or you may work with a company that promotes healthy work-life balance for its employees. Whatever your criteria is, it’s important to make sure that the people working in the Los Angeles SEO company are the best fit for your business.
Another thing to remember is that SEO can be managed in different ways. If you don’t know the terms “white hat” and “black hat”, then it’s time you start learning them.
The SEO company you hire should follow a strong code of ethics because if they’re taking illegal means or shortcuts to rank your website higher, this could put a dent on you and your website’s reputation in the long run.
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CHECK THEIR SOCIAL MEDIA ACCOUNTS AND READ THEIR BLOG
Try to follow the SEO company on Facebook or LinkedIn. You can also read a couple of their blog posts and subscribe to their newsletter. Doing so will give you a good feel of what their “tone” is. Businesses are less formal when they’re writing on blogs or on their social media accounts.
Checking their blogs and social media also gives you information on what they know and where their priorities lie.
INQUIRE ABOUT CONTRACTS AND FEES
Just like any other type of service provider, it is important that you ask the SEO company about their fees and the provisions in their contract. Ask what the expected deliverables will be for a particular price range too. Try and compare prices of several SEO companies to make sure you’re getting a good (and fair) rate.
Comparing prices between SEO services is important. After all, pricing plays a huge role in swaying your decision-making process. It should be the first thing you ask during initial negotiations.
Remember: you get what you pay for. Therefore, going for the cheapest option may not be the wisest thing to do. Also pay attention to companies that listen to your goals and objectives. This is the kind of conversation you’ll most likely have during your initial meet up with former clients and current employees.
Choose an SEO company that will provide you with a personalized experience.
BOOK AN APPOINTMENT/CONSULTATION
Before you finally pick a Los Angeles SEO company and sign the deal, schedule a meeting with the company first. You can even request to speak with an SEO specialist to learn more about the process and perhaps even meet with the people you’ll be working in the future.
Some companies will offer free website audits or share some keyword and research before you agree to sign up with them. This can be quite helpful if you aren’t familiar with SEO marketing and haven’t done any research about it yet.
Look for a Los Angeles SEO company that can help you work towards your online marketing goals.
Although SEO can be, in general, an intimidating subject (especially if you are unfamiliar with it), it is important that you arm yourself with basic knowledge about it. Consider checking the experience of any company before you decide to choose it. Check also how long the company has been providing digital marketing services. That is a clear indication of their exact level of experience. It’s also wise to spend time doing research on your prospective SEO companies.
Remember: a trustworthy and reliable SEO company can help your business grow and establish your digital brand. The right SEO company will ensure that your internet presence will be felt by your target audience. If you want to achieve your business goals, make sure you work with an experienced Los Angeles SEO marketing company.