SEO is natural positioning and many times it can bring us more than a headache when we carry out our ” Inbound Marketing ” strategy . Nowadays brands give great importance to the good study of their contents and the errors that should be avoided when they are displayed on Google.
That is why here we leave you the 10 SEO mistakes that we must avoid in our digital strategies:
1. The «keyword stuffing
Keyword stuffing is the technique of spam in the oldest search engines, from Google to the most modest of them. This technique consists of using keywords excessively with the intention of positioning better than you should.
Keywords are an essential ingredient in SEO, but abusing them causes “embarrassment” to Google and its algorithm.
Broken links are the shortest way for our website to earn a bad reputation among search engines. Some of our recommendations is the use of tools to analyze the situation of the links and check them periodically, in order not to err in our SEO.
3. Copy other people’s content
The difference between doing it right and wrong is in benefit or harm to the original author. Copying content is not only illegal but it will give us a good slap on the wrist from Google, and it will affect our reputation and SEO.
4. Duplicate your own content
Search engines interpret content as duplicate when it can be accessed from two different URLs. When that happens, they penalize the domains that contain them , relegating themselves to bad positions in the search results. Duplicating content is a bad practice that Google will not hesitate to make us ugly by putting the scissors in our «search ranking .
5. Poor quality content
The effects of bad content are many, and the presence of grammar and spelling errors can suggest that companies are not paying enough attention to the details of their content. In the same way, these errors are promoting that users do not have a good experience when they access the web pages of the companies , since they are difficult to read and understand, so it is possible that they stop visiting them.
6. Repeated “Title Tags”
By repeating ” title tags ” we will unnecessarily mislead Google spiders and Internet users. Good titles are essential for our SEO to be good.
7. Meta Repeated descriptions
The meta description is an important tag for SEO , and not because it helps in rankings, but because it serves to provide a description of the content of the page to search engines. Meta descriptions should be not only different on each page but also sufficiently descriptive and persuasive .
Do not make the mistake of giving links to websites with little or no credibility. This would affect our own image and decrease the credibility of our content. There are links that take us to external pages with information from authors that we generally do not know. It is therefore important to specify which links interest us and how they influence the consumers’ vision of our identity.
9. Ignore analytics
It is very important to measure the traffic of your website because otherwise you will not be able to know how your SEO is or how to improve it. Analytics help us put an end to the typical mistakes that are made when publishing content.
10. Optimize the wrong keywords
The words have to be calculated with measure, not only the simple labeling matters but the correct relationship with the public. Knowing what the target audience is looking to read is the basis of the correct keywords.
The difference between a good or bad positioning is directly proportional to the degree of knowledge you have of the use of SEO and the details that make the difference. Not only must the amount of links, keywords, content and tags that we put into account, but the quality of these and their correct dissemination must be prioritized.