Mobile devices or smartphones have quickly become the main tool for accessing the Internet and the center of all online activity. According to various studies, the average user spends more than 5 hours a day connected to their mobile device through mobile applications, with young people being the largest consumers.
Mobile apps have become essential tools for the daily routine. It is for this reason that the development of mobile applications by companies is becoming increasingly important, since it is an attractive and effective marketing channel.
Adapt your business to digital media
Digital media are becoming more and more important and adapting your business to them is essential. The advantages of mobile applications benefit businesses and consumers alike , so it is a matter of time before all companies develop theirs. Getting ahead of this and not falling behind can make a big difference compared to your competitors.
Developing a mobile application for your company or business helps users to simplify the processes that they usually carry out. Apps are becoming better optimized and more comfortable when it comes to making purchases or other activities. Users dispense with using a browser and directly access the apps ; they require less time and involve less effort.
That your company has its own mobile application means that the brand expands towards these devices and digital media of a large number of users. Having your own app is synonymous with innovation and modernity on the part of the company, and this is a factor highly valued by users.
Being present in a sector whose consumption does not stop growing will only provide benefits to your business. But if this has seemed little to you, then we will show you what are the advantages of mobile apps.
Advantages of mobile applications
So that you understand the potential of mobile applications, we show you a list of advantages or benefits that they bring to companies.
-Increased visibility and user traffic
The easy and direct access that an app provides causes its consumption to be greater than that which would occur for a similar task using a browser. With this, it is achieved that the user takes more account of the brand and does not find obstacles to access it. Similarly, being present within the mobile device continuously causes a permanent memory of the brand to be generated.
On the other hand, there are many users who daily look for new applications that solve their needs. If your app is correctly developed and provides these solutions, there will be many users who will access it, so you will be gaining new customers.
– Brand positioning
A mobile application provides great exposure to any brand. Appearing in application stores such as Google Play or App Store causes the app to be seen by many users on a daily basis. Even if they do not use the app, the brand will be present continuously in these stores, so if we also favor their download and positioning, we will achieve great visibility.
-User experience
Developing a personalized mobile application means facilitating the consumption of the brand. The apps offer users greater convenience and various customization options that cannot be found when using browsers. This makes the application have a better user experience and, therefore, the brand is better perceived and accessed more frequently.
-Get data about customers
Through mobile applications, companies can study user behavior and learn more about them. It is possible to generate a basic database on customers, as well as define what products or services they seek or prefer. This information can be used to improve the application, but above all to obtain a general analysis of the customers and to be able to offer them what suits them and that generates mutual benefits, not only through the app.
-Marketing and direct interaction tool
Taking into account all the advantages of mobile apps, we are very clear that they are a marketing tool for companies. The amount of benefits they provide and the low cost they imply compared to other methods make them one of the most effective techniques for companies. Among many other factors, something as simple as sending a push notification to users causes them to have the brand constantly present.
-Customer retention
Providing an application that adds value and helps the needs of users is a priority when developing a mobile application. Making the life of customers easier will make them give value to the brand and do not want to part with it. In addition, thanks to the data that can be obtained through this app, it is possible to generate actions that retain the customer and turn him into someone loyal to the brand.
-Customer service system
A mobile app, in addition to being able to provide users with relevant information about the brand, allows you to be in direct contact with your customers at any time. Being able to help users and solve problems that arise with the company allows direct and personal contact, causing them to place their trust and interest in the brand.
The profitability of your app
After learning about some of the biggest benefits of an app for a business, you may be concerned about the cost of creating an app and whether it will be profitable for your business.
There are several ways to monetize an application, but this does not always translate into greater benefits. Whether through ads, subscriptions or premium services, from here we recommend you do without them unless your business is based on them. The main objective should be to reach the largest number of users and maintain a good reputation for your brand image.
The advantages of mobile applications for your business explained above will already bring great benefits and will grow your brand significantly. Factors such as loyalty to your customers and better brand positioning will make you obtain greater benefits than if you intend to generate income directly with the development of the app. If you compare the cost and benefits of other marketing techniques with creating a mobile application, you will see that creating an app for your business is the best decision you can make.
