If you’re running a company, there’s zero chance you’re not online. Companies that don’t have an online presence are destined to fail even before they get to show what they can do. But just being online doesn’t seem to cut it anymore. To succeed in today’s market, nailing your internet presence is a must. With that said, let’s dive into ten ways to tidy up your company’s digital presence and increase your chances of succeeding.
Design the ultimate home page
These days, your homepage is like your store, and your homepage is like your shop window. If you want people to stay on your site and take a look at what you have to offer, getting your home page design right is a must. For a better understanding of how a home page should look, take a glance at TED homepage. There are clearly-defined playlists listed on the home page, allowing users to find what they’re looking for in a matter of seconds.
Check your citations
Having a well-designed website is extremely important but that’s not the only place people will look your business up. Sometimes, users just Google search for products they need and call or visit the first company they come across. If you don’t miss out on the chance to turn those users into customers, you need to check your citations. All your listings such as the business name, phone number, address, and hours have to be correct or you’ll risk losing potential customers to your competitors.
Test your site speed
Quite often, it doesn’t even matter what you have on your website. If the site doesn’t load quickly enough, users will click the ‘back’ button before even looking at what your company has to offer. To avoid this, you need to increase the speed of your site as much as possible. Luckily, there are places online where you can test your site speed and see if an upgrade is needed. If it turns out your site loads slowly, you can try resizing some of your images and optimizing web caching.
Be on the right platforms
The role of social media in modern society is constantly increasing. Nowadays, you simply can’t get away with not being on multiple social platforms. Still, this doesn’t mean you have to spend hours updating all social media pages you have set up for your business. Instead, find where your target audience is, and focus on those platforms as much as possible. For example, companies targeting teenagers should work on their Instagram presence as much as possible while LinkedIn is the place to be for B2B businesses.
Design a user-friendly interface
The more functional your layout of interfaces is, the more likely users are to stick around. Just think about it, why would the user stay on your website if they can’t find your online store or ‘about us’ page? Focus on the functionality of your interface and it’ll result in improved user experience. If you need an example of a functional interface, visit AskGamblers and check out their website layout. A clearly-visible drop-down menu on the top of their site links to all the other pages the user might be looking for.
Get your colors right
Every site needs a touch of color to grab the visitor’s attention. Your choice of color may not look that important but when you think about it, taking some time to pick the right colors for your site makes a lot of sense. It’s known that color psychology plays a huge role in the world of marketing, and your website is supposed to do a huge part of your marketing efforts for you. If you want it to be effective, starting with the right colors is the way to go. For inspiration, check how KFC incorporated their color scheme into their website.
Optimize your site for SEO
SEO has been relevant in the world of marketing for quite some time. However, it looks like ranking well on search engines will be even more important in the future and you should do everything you can to get there. The good news is that there are so many things you can do to step up your SEO game. Start by including internal links into your posts and making your site compatible with all popular devices. Also, don’t forget to tag your images and write only short headlines for articles you post on the site.
Think before you post
This might seem obvious but you’d be surprised by how many companies post something on social media and only think about it once they’ve hit the ‘post’ button. Be aware that if you’ve managed to attract a large number of social media followers, you have to use the platforms you’re on responsibly. Posting angry comments and arguing in comment sections is never a good idea. In addition, when sharing posts from other pages, double-check for anything that can paint your company in an unattractive light.
Depending on what your company does, you might now be able to sell your products on social media. If you scroll through your Instagram home page, you’ll see that Instagram shopping is constantly making more noise. This means that now’s the perfect time to jump the train and start selling stuff on this platform. This is especially the case if you already have an Instagram page with many followers. In case you need some inspiration, look at how companies like See Jane Work manages their Instagram shopping strategy.
Create an editorial calendar
Whether you prefer posting on social media or your website (or both), having an editorial calendar can come in handy. Companies that share similar posts all the time often end up being ignored or unfollowed by their customers. To make sure this doesn’t happen to you, make a schedule that’ll uplift your digital presence. Having an editorial calendar in your arsenal means you won’t repeat the same content over and over again, and you get a chance to fine-tune your posts on each platform you use.
Over to you
There’s no point in just being online and waiting for people to start digging your online presence. It’s you who should work on improving it and attracting as many customers to your company as possible. Start by giving these ten ways to tidy up your company’s digital presence a go and you’ll see your brand start growing in no time.