There are a wide variety of marketing strategies with which you can attract the attention of customers and, in this way, attract them to buy your products and services . In addition, online marketing and offline marketing strategies (through the use of advertising business gifts ) are useful to subsequently retain customers who already trust your company.
The use of online marketing strategies (SEM, SEO, email marketing or content marketing) is widespread and, currently, these types of strategies will not help to differentiate your company due to the high level of competition that exists. On the other hand, by carrying out offline marketing strategies , such as the use of notebooks to personalize or other useful promotional products or carrying out outdoor advertising, you can stand out from the competition by giving away useful and original corporate products.
In this article we show you the most outstanding advantages of using merchandising and company gifts as a way of promoting a company.
Main advantages of using personalized merchandising to increase the visibility of your company
The main advantages of using personalized merchandising in your marketing strategy are the following:
- Increased brand awareness: Giving away personalized products with your company logo and/or slogan helps make your company better known . For this reason, the notoriety and recognition of your brand increases due to the fact that many people will carry your company’s logo and/or slogan visible at all times on the personalized product that you have given them.
- Branding : they help create a brand since there is a wide variety of products, such as t-shirts or sweatshirts, which are ideal for your employees to use to work and, in this way, for workers to convey an image of professionalism.
- Low cost : despite the fact that there are expensive corporate gifts since they have certain characteristics that make them exclusive, most corporate gifts are cheap , therefore, it is an offline marketing strategy that can be carried out by all types of companies: small, medium and large.
- They are useful – Personalized gifts, unlike business cards, are useful as they have a clear function . Therefore, these gifts are likely to be used and not left in a drawer like business cards or other personalized company products with little use.
- Attract and retain customers : with business gifts you can attract new customers in any situation (business event, in your own establishment, etc…)
- Improve the work environment and reduce work absenteeism: with personalized company gifts you can improve the work environment since these gifts make employees feel part of the company and, furthermore, a positive consequence of gifts is that they It has been verified that, by giving corporate gifts to employees, absenteeism from work decreases drastically .
These are the main advantages that corporate gifts bring to organizations, businesses or associations in all business sectors, since corporate gifts can also be made by any sports club, association or organization.