What is known as digital transformation is the process that allows a company to transfer its operations from an analog and physical plane to a much more technological one.
Within this framework of actions there are also structural changes at the administrative and labor level , always with the aim of providing a better user experience to consumers, in turn giving the profitability that keeps the company afloat and allowing the collective development of the entire the workforce.
For this reason, in this article, we explain the advantages associated with this redefinition of the digital skills of a business as well as the most important details of the phases of digital transformation .
What are the advantages of digitizing a company?
Understanding the benefits behind business digitization strategies is key to being able to measure the positive impact that these elements of change can have on the organizational balance of a company.
The following aspects are some of the most important benefits of the long list of short- and long-term advantages in the financial future of a startup that is committed to incorporating digital strategies and tools to achieve success in its commercial path.
1. New contact channels are opened
Maintaining close and continuous contact with your clientele is something that can mark a before and after in the financial prosperity of your business. Especially in an era in which we are all interconnected for most of the day thanks to the internet and web communication tools such as social networks.
Involving a tool such as email or a mobile application in the foundations of this communication model also allows companies to retain a greater number of customers. This is thanks to the versatility that exists in the type of messages that these companies want and can transmit to their target audience on a digital platform like the one in both examples.
2. There is an operational and administrative optimization
Digital tools are the undisputed leaders when it comes to enabling greater productivity for their users , at least when compared to traditional, fully manual or analog equipment.
For example, a digitized billing system can take care of inventory accounting and directly separate the profit percentage and the taxable amount of each transaction.
Instead, mental accounting is dependent on the skills of a specialist and therefore is completely useless, from an objective perspective , before an innovation like this.
The same applies to other operational areas of a business such as purchasing processes from distributors or the integration of frequent users through an affiliate network.
3. Make budgeting decisions easier
If the business has digital accounting and its operations have completely moved to a landscape that uses technology and process automation as its work tools, a drastic reduction in budget spending is achieved.
This makes it easier for each purchase, each expense and each accumulation of profits to be better distributed within the financial balance of these same companies.
4. Labor productivity grows
Automation processes in companies not only favor the offer to the customer by improving the user experience. We affirm this by the fact that the functions of each employee can be rethought so that they meet much more relevant needs within the business organization.
As a consequence, productivity is doubled without the need to increase the number of employees and it is all due to a strategic use of technology to serve each operational branch of the enterprise or corporate organizations that are being digitized.
5. Innovation is encouraged
A process of technological integration in a company always implies a much freer and unconventional thought about the changes that must be made to achieve administrative digitization. Therefore, it can be said that innovation is constantly being encouraged.
6. Improve profitability to attract investment
If the budget is balanced, daily operations are optimized and productivity has doubled, it is understandable that economic profitability is an attractive aspect for any investor and even more so for yourself as the owner of the business project.
7. The potential of digital marketing is exploited
Attracting new customers and retaining the loyalty of people who have already trusted your products and services is much more practical and advantageous in the 2.0 environment.
For this reason, digital marketing becomes your best resource to be able to function profitably among the great competition of companies with a profile on social networks and with a fully automated and digitized sales platform.
Why is marketing automation a concept that goes hand in hand with business digitization?
On the other hand, the automation of a company’s marketing is something that comes hand in hand with the digitization of its operational and administrative bases.
And it is that it is a predictable and quite logical reality knowing that maintaining a solid and continuous position in the different platforms that are incorporated into the commercial interests of the enterprise becomes a real necessity.
At least if you want this transition to be successful and lasting over time and also if you want to have a growth capacity that is consistent with today’s technological landscape.
So, achieving a visible page for search algorithms or a navigable and friendly interface for the user experience are some of the criteria that can be addressed and solved with business marketing automation of a digitized project.
What steps must be followed for the digital transformation of a company?
Digital automation processes go beyond simple social media management. For this reason , it is logical that there are programs such as Acelera Pyme , which seek to invest government funds in the diversification of the Spanish business universe.
This is being done with the clear intention that the average entrepreneur enter once and for all into a more efficient and modern scenario in which the digitization of their project ceases to be a budget challenge.
So the following aspects are some of the general steps that must be followed in business digitization processes if you do not want to encounter unwanted inconveniences in the operational change process.
1. Training of the workforce and available technologies
The training of employees and the adaptation of the technical team is the most consistent first step when starting a digital transformation process in an emerging or established company.
It must be taken into account that it is useless to receive the financing capital to make these changes if, after being established, there is no one who knows how to cope with them in the day-to-day business.
2. Definition of the chosen strategy
Considering a course is decisive, but establishing the means that will take you to it even more. So you have to define a digitization strategy based on your specific needs.
And it is not the same to go from retailing with a business-to-business approach to an e-commerce format as having to plan and develop a real-time auction platform for personalized assistance services.
3. Organizational restructuring
Within that same transition from a traditional administrative format to a digitized one, it will be necessary to reorganize several aspects of how the business conceives itself and what are the levels of responsibilities for each work department.
It is something predictable and logical, and therefore Digital Marketing specialists are always available to those who need more concrete advice to navigate this period of operational confusion.
4. Setting objectives for time periods
Having realistic expectations can help you understand that digitalization is not the solution to all your problems, but at least it is a change that can help you enormously to get rid of most of them.
For example, a short-term goal may be the complete assimilation by your employees of the new technological systems necessary to carry out their responsibilities.
5. Staging of the project and continuous analysis of the results
Digitization is a project that allows the results to be checked on a constant basis and this is a priority to follow the same order of decisions that you have been developing until now.
If it doesn’t happen, you also have the alternative of reconfiguring efforts under a new perspective with other types of tools. But you can only do this by closely monitoring all the details involved in the digitization of your company.
How can you complete a digital transformation scheme with marketing automation?
The best way to achieve a digital transformation in a prudent time and without wasting money in the process is by hiring the advice of an agency with a team trained for each aspect of your operational transition.
Well, there are aspects that will be oriented to web development, others will have to do with advertising positioning and some will be focused on tax accounting and electronic invoicing.
Contact trained professionals
NothingAD is an agency that meets all the characteristics to execute a digital transformation of your company and to complement with a Marketing Automation . Which guarantees the profitability of your new e-commerce operations with visibility in the demographic groups that interest you.