Para start when we refer to Big Data , we talk about a set of large volumes of data that flood the business daily. (This data can be structured or unstructured). It should also be noted that the important thing is not the amount of information -which we already anticipate is massive-, but the complex relationship they have between them.
DIFFERENCE BETWEEN MARKETING AND ADVERTISING
Before mentioning how Big Data can overlap with Marketing, we will explain the difference between Marketing and Advertising .
In a graphic way it would be like a runner’s shoe , indeed an important part of Marketing, but in turn it depends on the muscles, bones, joints to have a good race… Where do we want to go? Advertising is a part of that corridor (Marketing), but there are many more, your company will not work, if you have a brilliant publicity and the other points fail.