Clearly, the designations digital marketing or online marketing are familiar to you. But are you sure what they mean? In this post we are going to help you understand what it is and how it can help you design the best strategies or trust an agency to take all the actions related to the online medium .
Online marketing has the same objective as offline or traditional marketing, only using new technologies and the Internet. It is a method to promote the products, services or business of an online advertiser, using platforms and tools in a strategic way.
Channels and online tools
Blogs, Social Networks, Websites, online search engines, mobile applications, Google advertising, Social Network advertising, email marketing, video platforms, forums, etc. All these channels are part of the world of Digital Marketing.
Web or blog: Undoubtedly the main tools from which to focus a strategy through content strategies, affiliate marketing, digital marketing campaign or inbound marketing (digital strategy to attract users and convert them into customers by generating content value and non-intrusive). However, it does not imply exclusivity. Use other digital actions in parallel to give campaigns greater visibility: social networks, video platforms or forums, etc.
Search engines: Google, Yahoo or Bing, are tools that allow Internet users to find content related to what they are looking for. It is essential to carry out organic positioning actions (SEO) or payment (SEM) in your online marketing strategy. In this way, the opportunity to receive more quality visits increases considerably.
Display advertising: It is the most traditional branch of digital marketing . It could be considered the billboard of the digital medium. These are advertisements (banners) of different sizes and formats (texts, images, graphics, videos …) that occupy space on Internet sites in an attractive and striking way.
Email marketing . It is the most effective tool for having known how to adapt to changes and its ability to work in combination with other strategies, such as follow-up and lead nurturing (lead nurturing). Messages in the form of newsletters, bulletins, catalogs, courses, etc. It is the channel with the highest ROI (return on investment). A good Email Marketing strategy can bring you a lot of sales.
Social Networks: Social Networks are extremely effective channels for brands. These platforms have been able to adapt to the changes and demands of users and consumer habits.
Social networks are completely effective for the dissemination of content, as well as for the creation of a brand community, branding and even online shopping, crisis management and customer service. In addition, many of them (Facebook, Twitter, LinkedIn, Instagram, etc.) also have the possibility of launching segmented online advertising campaigns, which can be a good complement to any online strategy.
Advantages of Online Marketing for your company or brand
With Online Marketing we reach our target audience in a more affordable and simple way. It has the resources, tools and fundamental channels to optimize the communication strategy of a business or brand.
These are some of the advantages of Digital Marketing:
- Great segmentation of the brand’s market to focus all efforts on the target audience we want to reach.
- Total capacity to control and correct campaigns in real time. If it doesn’t work, you can stop any campaign without spending the entire budget.
- Ability to analyze and measure all aspects of the campaign.
- There is no territorial barrier.
- A quality and momentary customer service is performed.
- There is direct feedback with the user.
- Safe contact with the brand 24 hours a day.
- The costs are much more affordable compared to traditional marketing channels.
That is why an online strategy must contain all the main areas where the target audience interacts, improve search engine results, analyze the information that these media provide to optimize the performance of campaigns and seek to influence opinions and opinion leaders. .