What is one of the major things that come to your mind when you hear of big brands like Apple, Nike, McDonald’s, Gucci, and the like? You remember their logos more than anything else.
A logo is a powerful tool that helps you communicate different aspects of your business like values, what you do, vision, and so on. Having a good logo for your business is as important as providing high-quality products or services. Without one, people are not likely to take your business seriously.
Here are a few reasons why your business needs a good logo:
Your brand identity is how you present your business to the general public. It comprises all design and visual elements such as name, color and typography.
With a logo, you can show the values you stand for, inform potential customers what you do, present your vision and mission, among others. The goal is to tell potential customers what your business is all about just by looking at your logo.
A logo’s design can build or break your brand identity. For instance, a motorcycle accident lawyer does not have to use an icon of a bike on their logo for it to communicate. Using simple text with thoughtful colors can be the difference between a strong and weak brand identity.
To Create a First Impression
According to statistics, businesses have approximately seven seconds to create a first impression before they lose a customer. Whether it’s through a person-to-person meeting, social media, or your website, the impression created here should be enough to convince a client that you are the best. How can a logo help?
A well-designed logo will create a lasting impression by grabbing and maintaining consumers’ attention. On the other hand, a poorly designed logo might send a message of incompetence and lack of attention to details.
For Branding Purposes
You’ve seen it everywhere; stationery, menus, brochures, clothing apparel, and so on with a company’s logo. If clothing is what you want your beautiful logo to be on, it might be a good idea to invest in a garment printer.
A logo and its colors can appear on other branding materials like print ads, social media, display ads, packaging, and letterheads. If your logo is well-thought-out, the same will reflect on these places, sending the right message and creating a good rapport for your business. This will also create a consistent exposure of your brand to customers.
Separates Your Business from Others
There might be hundreds of businesses like yours in the industry but having a logo automatically sets you apart from your competitors. This way, potential customers can easily identify and differentiate your brand from others just by seeing the logo.
Designing a good logo that dares to be different further shows how your business is unique. Consumers love to be associated with unique brands because they feel that they will be getting a different experience.
Builds Credibility for Your Business
Consider this scenario; you are shopping for a new microwave and come across one with a branded logo and the other without. By default, you are likely to trust the one with a logo even if it’s an unfamiliar company. This is because first, you expect to see a logo on such important products and second, it makes the product seem more genuine.
A logo introduces a sense of professionalism and credibility for a business, making it easy for consumers to trust you.
A Good Logo is Memorable
Scientific studies show that people are more moved and likely to remember pictures more than words. It is not uncommon for consumers to forget a brand’s name but instantly identify it after seeing a logo.
Each time your customers see your well-designed logo, they are likely to associate it with your business and all the values it represents.