How to use video content to increase the position of a site in search results? Where to get ideas for videos? What video formats give the best SEO results? You can find all the answers in this article!
People like to watch videos. There are areas of business in which it is almost impossible to advance without video content: software, training, online games, etc. It is more difficult to find niches in which the presence or absence of video on a site does not play any role. Partially, these include design and production.
Often, customers are asked to make a video that will increase Google SEO ranking search results. Is it possible to come up with a video “with a guarantee” that after its placement on the site, the site’s position will take off? And if possible, then how to do it?
Is there any evidence that the video content posted on the pages of the site increases its position in the search results?
The mere fact that video content is present in the HTML code does not fundamentally affect positions in search results. The main indicator due to which the positions in the search of this page are increased is the behavior of visitors. There is a direct correlation. 90% of visitors, going to this page from the search, will begin to watch the video. That is, they will spend more time on this page than on competing pages without video.
Having a video on a non-optimized site will not increase its position by itself.
Therefore, before attracting visitors with video content, you should first do an internal website optimization.
What video formats give the best results?
With the help of smartphones, modern cameras and programs for recording video from a computer screen, we have the ability to easily and quickly create clips of various formats. What format is right for your site?
- The exact recipe for video content production depends on the niche of the business.
- Shooting videos with product reviews, comparisons and tests are relevant for online stores.
- For online training, consultations, game business – screen recording (screencast).
For the “About the Company” section on a corporate website, it is often quite enough to make a slide show of high-quality photos.
We come up with themes for videos to be posted on the site. Where to get ideas from?
The main goal of the video, as well as any content on the site, is to answer the users. Therefore, topics for videos should be searched among the most discussed issues at those sites where your target audience communicates.
Many customers find it most difficult to understand that they should not try to put absolutely all the information about their product into the movie script. This does not work! As in the poem: You cook delicious fish, borsch, and basics. But what the hell is all in one basin?
Where to get ideas from?
In order to “catch” inspiration, professionals are advised to watch creative advertising.
An excellent example of how to communicate with an audience in her language is the pre-election video of a candidate for governor of the Kaliningrad region from the Communist Party. In the Replay studio, they decided to draw the attention of youth to the activities of the party by filming a joint music video of a candidate and a popular local group.
And do not forget to push the client to the next step: for example, give a promotional code for a personal discount to those who watched the video to the end. This will track the effectiveness of the video.
Where is it better to post the video and why?
Placing video content on your site provides such advantages as the absence of advertising, moderation and restrictions on the length and quality of the video. In addition, when you copy the video, the link will lead to your site. From the point of view of SEO optimization, there is no strong correlation. Sites with YouTube links rank well in search engines. It is Believe that posting videos on your own website is not always advisable:
There are a lot of technical subtlety and risks related to both video playback and the site as a whole. However, you should not rely on YouTube completely. The most rational solution is to post your video on paid video hosting.
YouTube can block both individual videos and the entire channel. And to prove that everything was in order with your content, you can then for months. There is a known case where YouTube, for no apparent reason, blocked the channel. The channel was verified by YouTube and at the time of blocking there were more than 1.5 million subscribers.
Buyers of goods and services want to “see the goods face”, so they are increasingly looking for videos on the Internet. Videos capture the user’s attention and help them remember the promoted product.
On the other hand, the content in the video promotes the site on which it located and increase its behavioral factors, keeping the attention of the readers. Video is the good way to improve your Google SEO ranking due to its behavioral factor and it bring closer to the first places in search engines.