Your ultimate goal is to convert as many visitors to your website into customers as possible and it might pay to see how the most successful sites manage to consistently achieve that aim.
Using one of the top marketing agencies in US could potentially improve your chances of success and another viable strategy would be to understand how the top converting sites go about staying ahead of the competition.
Here is a look at some of the key common denominators amongst the websites that have the best conversion rates.
Easy on the eye
We all know that first impressions are of paramount importance and it is no coincidence that all of the most successful websites work very hard on creating an attractive and clean design that sets its audience on the conversion path.
One of the key aspects of good web design is a fast page load. People will not wait for content to load and when you consider how many people use their smartphones to browse your focus has to be on responsive design so that navigation is quick and easy.
Delivering the value message
You will soon notice that high converting websites are very adept at making it clear what they are offering and why their products or services deliver value and uniqueness.
Being upfront about what you do and how it can benefit your audience allows them to make an early informed purchasing decision.
Focus on the call-to-action message
It tends to be the case that when you make it abundantly clear what you want your visitors to do it has a positive impact on the conversion rate.
Your CTA message and buttons need to be in a prominent position.
Focus on your niche
In order to stand out from the crowd and improve your conversion rate, you need a niche.
Successful sites have embraced this simple but effective strategy and make the task of establishing a niche their top priority when designing the layout and content of their website.
Make good use of video
The stats don’t lie, and when you consider that the average visitor will spend almost 90% more time on a website that has video content it should be abundantly clear to you that it is essential to incorporate videos onto your website.
In addition to that compelling statistic, it is estimated that visitors will absorb a lot more of your message when it is delivered by video. Compare that to a lowly 10% retention rate when reading text content and you can quickly appreciate the importance and relevance of video content.
Take a look at many of the top converting websites and you will see an impressive selection of slick and professionally produced video content to choose from.
A good tip would be to put a great video that showcases your business in the best possible light on your homepage and see how it transforms your conversion rate.
Imitation is said to be the best form of flattery and there is nothing wrong with borrowing some of the winning ideas that top converting sites use so that you can emulate their success.
