In Educational Institutions, as in any other type of organization, activities are carried out that transform one or more inputs into a product. When we talk about recruitment and/or admissions processes, we refer to the set of activities that have to be carried out to convert interested people into our registered students.
To have a student enrolled, a series of variables intervene that must be aligned, but on this occasion we will address the problems of the process per se.
1.Not having a process in place.
The student recruitment process must be made up of a set of ordered stages that allow us to clearly know the progress made with the prospects. With the process, a work methodology can be established that allows us to standardize the activities that the people involved in the recruitment and enrollment of students have to carry out. Not having an established process can lead to prospects being served differently, duplicating effort, causing prospect discomfort, or losing sight of a prospect and consequently an opportunity for the institution.
2.Resistance to change.
It is vitally important to monitor that the process that has been implemented is executed as defined, it is useless to have the best process if at the time of operating people do not carry it out and continue with their traditional way of working that they could have in some bad practice cases. It is common for people to have some resistance to changing their usual way of working, especially if they have been working that way for a long time, so it is very important to monitor that the process is being carried out, otherwise there is a high probability that the People return to their usual way of working and the expected results will not be achieved.
3.Work in silos.
The silo concept refers to the large insulated cylindrical containers used to store raw material. In organizations it is applied when there is difficulty between the areas to work in a coordinated manner. The members of the admissions area are the ones who are face to face with the prospects and any situation or error on the part of the area will be immediately perceived. The admissions area is not an area isolated from the rest of the organization; the information it produces must reach all the areas where it is useful.
Waiting until we’re close to closing registrations or waiting for a problem to occur to see how we fix it is something we should avoid as much as possible. Although it is true that the processes must have the flexibility that allows us to react to certain situations, because obviously we are currently in environments that change very quickly, it is also true that many situations can be prevented.
The implementation of a process and the mechanisms to ensure its correct application can bring about significant changes in the enrollment of new students.