Online video users are expected to double to 3 billion by 2017, according to Cisco.
I have always believed and applauded advertising on YouTube for the growth of your business and how good it is for generating real sales (not just exposing the brand), for more information on this topic we recommend you read our article: Tips to get customers and increase your sales . However, I keep seeing too many mistakes made with the platform.
If harnessed correctly, YouTube advertising can become one of the main growth channels for your business. If you are just getting started with it, this is the post for you. Here are five mistakes to avoid when running YouTube advertising campaigns.
What mistakes should I avoid when advertising on YouTube?
1. Do not take advantage of YouTube advertising
Although it is becoming more popular, companies continue to move away from YouTube advertising due to the higher barrier to entry of investing more dollars and a little more time.
That is your advantage right now.
In the early days of Facebook Ads and Google AdWords advertising , companies that took advantage early enjoyed much lower costs and rules, which ultimately resulted in more sales. For those of you who missed out on the first .com bubble, you now have a chance to jump on the next boom: YouTube.
2. Don’t use in-stream ads
In-stream ads are the five-second ads that can be skipped when watching a YouTube video and are by far the most effective ads to run (if your goal is sales). If you’re running branding exercises, you may want to check out the can’t-skip ads YouTube offers.
I’ve seen companies complain that YouTube hasn’t been effective only to find out that they weren’t using in-stream ads because they thought it was a waste of money. Try it for yourself and see what the data tells you.
3. You don’t have a creative video
The barrier to accessing YouTube ads is creativity. You need to have a video that screams creativity and quality or else your viewers are not going to trust your ad. Here are some tips:
* Try to get a viewer action within the first 30 seconds (so you won’t be charged for the view!).
* Get to the point quickly. Attention spans on average about nine seconds now.
* Tell a great story. Stories connect with people.
4. Not adding the correct columns for analysis
The dashboard metrics that come with YouTube ads leave a lot more to be desired. But that doesn’t mean you can’t make it more insightful for your team! By simply clicking on “Columns” and adding useful metrics like comparison lost impressions, view rate, and more, you can get more meaning out of your data.
5. Abandon too quickly
By far the biggest mistake I see with YouTube advertising is that people tend to quit too easily. It takes a little longer to see the results of the ads, so be patient. I see a lot of startups saying they tried YouTube advertising with a $ 5,000 ad budget and gave up. That is the wrong mindset.
If you’re getting hype with your ads and you see things moving in the right direction, then you might have something. Don’t give up just because you burned your $ 5,000 trial budget.
After all, that budget was designed to help you “test” a new channel to see if it is viable, right? Isn’t traction a sign of a potentially viable thing?
Extra tip to improve your campaigns
Defining the objectives in a digital marketing strategy is an important part, since knowing how to define them can make the difference between whether your ads will be effective or not. If you need help for this, we recommend consulting the experts to succeed on the internet and make your advertising on YouTube successful.