9 Benefits of Sales and Marketing Automation Backed by Statistics

Marketing Automation

Marketing automation has become a necessity for entrepreneurs today as it is used not only to automate processes, but also to streamline and quantify their marketing campaigns and workflows. Sales automation can eliminate repetitive tasks related to follow-up, sales pipelines, and lead acquisition.

From saving time and energy to driving more revenue, the impact of combined sales and marketing automation goes beyond automating repetitive tasks. It streamlines business operations, helping entrepreneurs focus more on nurturing customer relationships.

Automation can help businesses increase ROI, customer satisfaction, and overall growth. So you haven’t sold yet? Here’s how sales and marketing automation can benefit your business.

  • Reduced costs
  • additional income
  • Generate and nurture leads
  • Better data for smarter decisions
  • Refined marketing process
  • Personalized customer journey
  • Marketing and sales on one page
  • Save time on marketing campaigns
  • Customize the software for your needs

Proven benefits of using sales and marketing automation:

1. Reduced costs

The software not only saves time, but provides much-needed resources to get more done.

If you’re using the right marketing automation software like One Step, we assure you it’s like one employee accomplishing what 50 can do manually.

All you have to do is create a process to generate and nurture leads along with marketing campaigns, which spontaneously trigger based on certain benchmarks.

After several months of implementing automated campaigns, you can send thousands of personalized emails daily using simple autopilot software.

For example, after starting to use One Step as their sales and marketing automation software, a small bed and breakfast in France saw their workload reduced by 25%.

The small business set up automated follow-up email campaigns that allowed it to generate repeat business and attract new guests, resulting in double revenue while saving time.

2. Additional income

While expenses are reduced, and an added benefit of using marketing automation software is earning revenue. Combining lead management with prioritization can result in a higher return on investment from your sales activities.

Small businesses have reported 800% revenue growth, or $100,000 in additional revenue, and even increased revenue to targets of over $1 million per year after adopting automation software.

3. Generate and nurture leads

Did you know that more than 30% of sales activities can be automated, according to McKinsey & Company? Tasks include pipeline management, follow-up, appointment scheduling, and other general administrative tasks. These are all time-consuming, critical lead nurturing activities.

If you’re a small business owner, you know that generating leads is critical to growing your business. By automating the processes between marketing and sales, you can focus more on formulating strategies that can generate and nurture promising leads.

In other words, you can get more clients because of more leads.
And the data from sales and marketing automation stats match up. Those who have embraced sales automation early on consistently report up to a 10% sales lift potential.

4. Better data to make smarter decisions

Big Data is one of the buzzwords in IT these days. Unfortunately, not all companies are efficient at collecting and using this data in their marketing and sales efforts.

Marketing automation makes it easy to understand Big Data and collect the necessary intelligence to make things work for you.

A sales and marketing automation platform like One Step is one of the most comprehensive solutions for measuring marketing campaigns and forecasting consumer attitude or reaction. You can put together a complete profile of your prospects.

5. Refined Marketing Process

The software used for marketing automation allows you to map out your customer journey. At the same time, your marketing strategy will allow you to build processes focused on the experience of your potential customers.

By creating processes around this customer journey, it’s easier to process goals and nurture leads.

Something as simple as understanding that 44% of customers will move on if you don’t respond quickly enough can help you rethink your follow-up process and the benefits of using marketing automation for better customer satisfaction.

6. Personalized customer journey

Among the tough challenges businesses face regularly is how to turn a one-time customer into a loyal fan. One way to do this is to opt for personalized blog and social media content through automation.

McKinsey reports that early adopters of sales automation also see increased customer satisfaction.

According to video marketing statistics, more than 70% of consumers are looking for exceptional, original and specific content. Marketing automation tools streamline the process of delivering the right content via email to the right buyers at the right time.

More advantages of using marketing automation lies in the data collected, which is effective in qualifying marketing leads and sending them to sales.

By scoring and qualifying leads, marketing automation captures and processes unique visitor data to assign qualified leads to the right salesperson, further personalizing your journey and setting your sales reps up for success.

7. Marketing and sales on one page

Marketing and sales need to be on “the same page.”

Many companies find it difficult to successfully integrate these two departments. However, this is necessary as technology continues to advance and influence the buying cycle, making collaboration between the two functions more efficient than ever.

Sales and marketing automation is the key to helping promote quality leads and automate conventional manual procedures such as lead assignment and follow-up.

8. Save time on marketing campaigns

Many marketing automation systems like One Step have drag and drop interfaces, which will allow you to create effective email campaigns, social media campaigns, and landing pages.

This is possible even if you are not an expert or if you are not an expert in creative design. For example, a multimedia marketing and event production company saved tens of hours per month by using One Step’s email templates and campaign builders.

One Step customers save 10 hours a week just by automating repetitive tasks.

9. Use of software and methods

With the great benefits that sales and marketing automation has for business growth, it is no wonder that the global marketing automation market is estimated to grow by 9.8% between 2020 and 2027.

However, a unique advantage of software like One Step is the level of customization for your unique business needs.

No matter which automation platform you choose, don’t overlook these important features to maximize value:

  • Sales and Marketing Automation
  • CRM
  • Junk mail
  • Billing and payment forms
  • appointment scheduling
  • Mobile app and text messages
  • Reports and analysis
  • Internal and external forms
  • Creation of landing page
  • sales flow
  • Prospect evaluation

However, it is not enough to acquire complex software to automate. Marketing automation solutions are required to consistently and logically generate and nurture leads. Quick fixes are not enough to ensure long-term business success.


Marketing automation means a lot to businesses of all shapes and sizes. This is why modern entrepreneurs need to jump on the bandwagon and start looking across all available platforms for automation to truly optimize their business for this age.

Be sure to assess your specific requirements, available resources, and business goals before launching automated marketing campaigns. Study the necessary resources before purchasing software for optimization purposes.

Do you want to continue obtaining information that helps you achieve your business goals? If your answer is yes, at One Step CRM we recommend you download the following downloadable document, where you will find all the information you need to know.

About Kushal Enugula

I’m a Digital marketing enthusiast with more than 6 years of experience in SEO. I’ve worked with various industries and helped them in achieving top ranking for their focused keywords. The proven results are through quality back-linking and on page factors.

View all posts by Kushal Enugula

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