When you imagine what artificial intelligence (AI) is, you might think of typical science fiction movies. But, outside the realm of fantasy, AI is simply a union of different technological systems that are capable of performing tasks that require human intelligence.
These include problem solving, emotion recognition, and even disease diagnosis. Applied to everyday business tasks, these technologies can learn and act with human-like levels of intelligence, saving us a lot of time and money. And the reality is that AI is completely transforming the world of Marketing .
What is Artificial Intelligence applied to Marketing?
AI in Marketing is a method that takes advantage of intelligence technologies to collect data and information about customers to make automated decisions in the area of marketing. This is achieved by using big data analytics, machine learning, and other processes to gain insights into your target audience.
With AI, marketers can gain a deep understanding of their customers’ behaviors and can design a strategy that will increase the return on investment (ROI) of their strategies.
We see 4 examples where Artificial Intelligence is transforming the world of Marketing :
AI is capable of generating content and displaying it to the right audience and selecting the most efficient platforms. AI has the potential to help marketers define a strong content strategy much more efficiently and easily.
While the core of content comes from human creativity, you can use AI tools to maximize the efficiency of your content team by automating specific tasks such as email content, custom reports/messages, or online content curation. social networks.
If there is an AI tool that companies have incorporated worldwide, it is chatbots. These are present on many websites as they are great for answering customers’ most frequently asked questions, reducing waiting time and improving the customer experience.
However, this technology should not have the last word in a customer’s complaint and, also, many users will want to talk to a person and should have that possibility.
In the future, chatbots will be even smarter , communicating with humans using responses originally generated in real time and taking care of customer support.
Through machine learning and big data analytics , AI can provide companies with deep data and insights about their customers. Companies will not only be able to personalize the points of contact and interactions with their customers, but they will be able to predict their future behavior based on historical data.
Through this system, you can predict what customers will buy and how much. This not only helps the sales team for inventory management and demand forecasting, but also helps the marketing team define which product to promote and to whom to increase the number of sales.
Marketers can more clearly identify which customers should be targeted and included or excluded from the campaign, better match customers with products they are likely to buy, and avoid promoting irrelevant or out-of-stock products to customers.
Automatic image recognition
Major brands like Amazon, Facebook and Google use AI to identify people and objects in images and videos with an accuracy rate of up to 99.75%.
If you are a Facebook user, you may have noticed how accurate the system has become when it comes to recognizing your friends’ faces in the photos you post and automatically tagging them.
From a marketing standpoint, image recognition can better synchronize online content and store visits . Many stores track customer visits using facial recognition software and link them to your profile to provide a better online shopping experience.
Others combine this technology with AI-driven notifications to send offers, discounts and personalized messages to individual consumers. Thus, it is possible to offer a better shopping experience and increase the profitability of the store.
In recent years, Artificial Intelligence has been advancing in all industries and companies , generating a great impact in the area of marketing.
As we have seen, it is already offering great benefits to marketers and its reach is growing rapidly. The marketing function and the units that support it, IT in particular, will need to pay long-term attention to the evolution of AI and address any risks. Because, doubts exist, AI is transforming the world of Marketing.