Why invest in Google Ads for consulting? Discover 6 reasons to invest in Google Ads and strategically bid on keywords, which can bring traffic to your website or generate conversions for your consulting business.
2 Discover: 6 reasons to invest in Google Ads and reach potential customers
But what is Google Ads and why is it so important for your brand or business?
Likewise, Google Ads is Google’s online advertising program, which allows you to create online ads to reach people at the exact moment they are interested in the products and services you offer.
In this same sense, Google Ads is a product that you can use to promote your company, sell products or services, make yourself known and increase traffic to your website.
The main advantage of Google Ads is the fast and practically certain return on investment. This happens because the platform’s sponsored links appear according to the keywords searched by users and selected by advertisers.
But what makes it most important or relevant is that the ads we publish in Google Ads (formerly known as Google AdWords) are shown in the number 1 search engine in the world: Google .
Discover: 6 reasons to invest in Google Ads and reach potential customers
1. Precisely, Google Ads is to reach potential customers:
2. You pay in Google Ads for strategic and quality clicks:
With pay-per-click advertising, you only pay for keywords that you strategically bid on. For example, if I own a hotel and I want to generate new leads for “Hotels Near Me”, I can bid only on those keywords and will only be charged when someone clicks my ad and visits my site to make a reservation or order. budget for a travel plan.
According to the Google Mexico Economic Impact Report , over the last 5 years, businesses earn an average of $2 in revenue for every $1 they spend on Google Ads. On top of that, when we want to end the campaigns, we can do so without cancellation costs.
3. Different channels to capture the potential lead in Google Ads:
Through Google Ads , there are many available ways that we have to reach our potential customers: search ads, graphic ads, ads through YouTube or through mobile apps.
That is, you can compete in the big leagues and on top of that you have all the tools to score a Home Run .
Unlike the TV ads of the 1980s and 1990s, where a business needed a hefty budget to get on the air, you can get started with Google Ads for as little as $300. In theory, you can start with a lower budget, but $300 is the minimum we recommend for our clients. The reason behind the $300 budget recommendation is so we can generate enough clicks and data to make changes and improvements to drive conversions.
If you have the right tracking and can justify your return on investment with a metric called ROAS (return on ad spend), you can double your ad spend. That is the beauty of Ads. In fact, you can track performance, and once your campaigns are profitable, you can continuously invest more. If you don’t see results, you can pause it with the click of a button.
5. Complement our SEO positioning strategy:
Reaching the top positions in the Google search engine through SEO positioning is a perfect online marketing strategy. The notoriety that our company achieves is very high, but the work behind it must be constant over time. Developing a content marketing strategy involves dedicating resources and, above all, time. To this we must add the work in social networks, email marketing and control all the technical aspects of the website.
The perfect way to carry out a positioning and web traffic generation strategy is the combination of SEO and SEM.
6. Segmentation, measurement, monitoring and REPEAT:
If you do a good job of managing your search term reporting and adding negative keywords, you can drive incredible quality traffic to your site. Be sure to bid wisely using broad match, phrase match, or exact match modifier to boost quality traffic.