What is Google In-Market Audience?

Google In-Market Audience

Delivering the right message at the right time is a main component when it comes to digital advertising, Google In-Market Audience will help you achieve this by delivering to users who are most interested in what you can offer them.


The Google In-Market Audience is available through the Google Display Network, YouTube, and soon the Google Search Network. They can currently be implemented in YouTube ads and display ads, but not yet in search ads.

Let’s say you own a business that sells bags. We can use the Google Display Network to find users “in the market” in the “Clothing & Accessories” category who are considering purchasing a handbag. The Google Display Network can take into account a user’s clicks and conversions on related handbag or wallet ads, the content or products they saw on competitors’ websites, and how often they visit those pages. .

Audience categories in the market

We can select from these audiences to find users who are “in the market”, which means they are researching and considering purchasing products and services similar to yours. These audiences are specifically designed to help you get conversions from potential buyers. Google In-Market Audience partners with remarketing performance to reach users who are close to completing a purchase

The Google Display Network can also connect with users searching for relevant blogs, reviews, and price comparisons for similar portfolio products. Next, I leave you a personalized list of users who are most suitable for your product. As users compare different bag products, this tool can actively display your ad the moment they make their purchase to persuade them to choose you over a competitor.

Main categories


Clothes and accessories


Formal wear


Jewelry and watches



Mens clothing

Street clothes



Wallets, briefcases and leather goods

Women’s Clothing

Cars and Vehicles

Auto parts and accessoriesAutomotive repair and maintenance

Motor vehicles

Vehicles (other)

Products for babies and children

Clothes for babies and childrenChild seats

Childcare and education

Diapers and baby hygiene products

Infant and Toddler Feeding

Strollers and baby carriages

Toys and games

Beauty products and services

Bath and body productsHair care products

Makeup and cosmetics

Perfumes and fragrances

skin care products

Spas and beauty services

Tanning and sun protection products

Business services

Advertising and marketing servicesBusiness financial services

Printing and document services for businesses

Business technology

Corporate event planning

Office supplies

Payment processing and business services

Payroll services

Staffing and recruitment services

Computers and peripherals

Computer Components and AccessoriesComputers

Printers, scanners and faxes

Consumer electronics



Game consoles

Home theater systems

Mobile phones


Dating services


Study of foreign languagePost secondary education

Elementary and secondary schools (K-12)

Study abroad programs

Exam preparation and tutoring


Accounting and finance jobsProfessional consulting services

Administrative and administrative work

Education jobs

Executive and managerial jobs

Government and public sector jobs

Health and medical jobs

IT and technical works


Legal Jobs

Resumes and portfolios

Retail jobs

Sales and Marketing Jobs

Temporary and seasonal jobs

Event tickets

Concert and music ticketsPerforming arts tickets

Sports tickets

Financial services

Banking servicesCredit and loans

Financial planning


Investment services

Tax services

Gifts and occasions

flowersGift baskets

Holiday and seasonal items

Party supplies and planning

Custom gifts

Photo and video services

Wedding planning

Home & Garden

Home and garden servicesHome appliances

Home decor

Home furnishing

Home improvement

Home security

Outdoor items

Real estate

Commercial propertiesMoving and relocation

Residential properties


Antivirus and security softwareAudio and music software

Business and productivity software

Design software

Tax and accounting software

Video software

Sports and Fitness

Fitness products and servicesOutdoor Recreational Equipment

Sports articles


Cable and satellite TV providersinternet service providers

Mobile phone service providers


Air travelTravel by bus and train

Car rental

Cruise ships

Hotels and accommodation

Travel by destination

Many companies are testing Google In-Market to help them target the right users. Most companies find that this tool increases brand branding and helps increase website visits, but does not increase conversion rates. However, when they combine in-market audiences with display remarketing campaigns, many companies see higher conversion rates.

Google Best Practices

Use Google In-Market to acquire new customers mid-funnel. You can drive more qualified traffic to your site when it reaches people who are actively researching or intending to buy what you offer.

You should layer the market at the top of your remarketing lists to increase reach and stay relevant.

You should avoid using other targeting methods with in-market audiences in the same ad group, as it will further narrow your audience and reach even fewer users.

If you’re focused on direct response, use cost-per-acquisition (CPA) bidding to effectively monitor and control ROI.

You can also use cost-per-click (CPC) bidding, but Google strongly recommends using CPM (cost per thousand impressions) bidding with Google In-Market.

This tool allows you to narrow your audience to target users who are actually looking to buy your product instead of reaching large numbers of users who are not interested.

This will result in an increase in traffic, brand awareness and clicks. Many companies can use this tool to complement their social media marketing strategy, one of the many services thatCa Design Studiocan help you with. Get in touch withCa Design Studiotoday to discuss your business opportunities.

About Kushal Enugula

I’m a Digital marketing enthusiast with more than 6 years of experience in SEO. I’ve worked with various industries and helped them in achieving top ranking for their focused keywords. The proven results are through quality back-linking and on page factors.

View all posts by Kushal Enugula

Leave a Reply