A giant change from the pre-Internet era is the vast amount of information about you that is publicly accessible. When something goes online it’s usually there forever. This makes it vitally important to keep track of your online reputation and do everything in your power to minimize any damaging statements to you or your business. There are many online reputation tools that you can use to learn about your reputation and then improve it, and minimize the dangers of further harmful referrals.
Online reputation management is the process of highlighting positive things about yourself on the internet, downplaying negative feelings.
In some cases, online reputation management can require a lot of effort. Luckily, there are a variety of free and paid tools you can use to make your job easier.
Whether you are looking for your own name on the web or you are focused on the reputation of your business, online reputation management practices are the same. As we have recently discussed, personal branding is just as important on the Internet as corporate image. Employers Google the names of job candidates to see what is being said about them. And you may have parts of your past that you would rather be gone. Even your social accounts can be a problem, especially if you used them too “socially” in your youth.
15 Online Reputation Management Tools for 2022:
1.Brand24
With Brand24 you can create Projects. Each Project tracks the social mentions of an entity. At higher levels, you can have multiple Projects, tracking more than one brand, or even brand-specific campaigns.
You can search for things by simply typing in a list of keywords, or by specifying keywords to include and others to exclude, making sure you don’t attract the kinds of mentions you’re not looking for.
Brand24 doesn’t just attract mentions from social media. Browse the entire web looking for every occurrence of your non-excluded keywords. It collects in real time all publicly available mentions from social networks, news sites, videos, blogs, websites, discussion forums, Google reviews and other sources.
Brand24 gives you multiple ways to filter your information. You can focus on any day, week or month. You can filter by source and other criteria to help determine who your biggest (and most influential) champions are. You can even filter by sentiment to see who’s been trashing you. In addition, you can easily analyze the information with a complete data report.
Brand24’s comparison tool allows you to compare the results of all your projects side by side.
2.YouScan
At its core, YouScan is a listening tool capable of scanning social media and the rest of the web for brand mentions and then analyzing them for their greatest social impact. Find billions of data points that you can sift through, along with a multitude of ways to analyze that information. Its real gem is its image recognition features, which allow users to be remarkably specific in their visual searches.
You start by setting up your boolean searches to find the data you need. Once YouScan has identified that some of this data matches your search criteria, you can go to a page that shows you all the mentions collected by the platform that match your search. You can filter the results in many ways to get only what is relevant to your search. Thanks to Visual Insights, you can be very specific when looking for all the images that appear — because it has an incredibly precise AI engine that powers image recognition.
Analytical tools include interactive graphs and charts that depict all the major trends occurring with the topics you’ve chosen. You can click anywhere on the diagrams to get more details and see the posts behind the numbers.
3. Brand Mentions
BrandMentions doesn’t limit your listening to a few channels. The major social media platforms are represented here, along with websites such as news, blog, and review sites.
You go through an extensive setup, first identifying the keywords you track — often your business name and/or social media username. You can also monitor your competitors’ keywords and social media usernames. You can configure your Project by requiring or excluding specific keywords to appear in your results. The platform displays sentiment analysis for each mention, and you can filter your results accordingly.
After you’ve created your project, it will take less than a minute before you can see your mentions. You can filter the results in many ways, and select any specific mention to get a more detailed view. As for social posts, you can reply directly from the BrandMentions interface.
As long as you continue to use BrandMentions, the data set will continue to grow.
4. Buzzsumo
Buzzsumo takes things a bit differently than the other tools on this list. It allows you to search the web for any content that includes your search term. However, its key distinction is to include the amount of engagement associated with each search result.
You can search using the following filters:
- Date
- B2B Web Publishers
- Country
- Idiom
- Domain
- Type of content
- Number of words
- Web Publisher Size
BuzzSumo gives you engagement figures for Facebook, Twitter, Pinterest, and Reddit. Provides the total number of links each search result has received.
BuzzSumo gives you a content analysis report. This shows detailed graphs that are mainly related to the engagement in articles on the topic of choice.
And perhaps most importantly for your online reputation management, Buzzsumo allows you to create alerts to track:
- Brand Mentions
- Competitor Mentions
- Content of a web page
- keyword mentions
- Backlinks
- an author
You can set inclusions and exclusions, a minimum engagement value that must be met before receiving an alert, and whether you want to receive alerts instantly, daily, or not at all..
5.Mention.
Mention allows brands to monitor social networks and find any mention of them in online conversations. You can easily monitor over a billion sources daily, including social networks, forums, blogs, and the rest of the web. Like other products here, you can use boolean alerts to help you focus on your brand, competitors, and customers, thus achieving accurate market research.
Mention’s social listening and media monitoring make crisis management moments easier to manage. You can set voltage alerts that will tell you when your brand name lights up. It makes it easy for you to react appropriately to news, be it good or bad. In fact, thanks to integrations with Twitter, Facebook and Instagram, you can reply directly on your social accounts.
Mention tracks brand awareness, sentiment and reputation of your brand or your competitors. Sentiment analysis tools help you quickly sort positive comments from negative ones, so you can identify any issues right away.
6. Your Web Browser
If you hope to actively improve your online management, then the first defense tool is your web browser (Chrome, Firefox, Safari or whichever you prefer). Write your name and look at the first pages of search results. Of course, the first page is the most important, few people click on the second or later pages of a search.
It might be better if you search in incognito mode, sometimes search engines have a habit of personalizing your searches, which will give you a fake set of results for your name. It is essential that you do not do your Google search when you or your company are logged in.
Look at each result and first determine if the results refer to you or not. Divide each result into one of the following categories:
- Negative – the result is about you and does not show you in a positive light. Clearly, any court reports and media reports about crimes will appear here, but there are many other types of negative search results. They could be fights from your ex-colleagues. It could be negative social comments from dissatisfied customers. It could be a “mistake” from your past – photos tagged on Facebook of you running around in the nude in your college days, or sleeping in a coma with penises drawn on you after a teen binge. They could even be false and nasty allegations from someone who is upset with you.
- Neutral – results that do not harm or help your reputation. It could be your standing in a school track race, a review of a soccer game you’ve ever played, or a reference to you being a member of a local club.
- About someone else – if you are searching for your personal name it is highly likely that you will find results from people who have the same name as you. This is less likely for a business, but could happen with companies that have more generic names. For example, if Castle, the American web developer, googles his name, he will find that references to the television show Castle will predominate in his search results.
- Positive and helpful – hopefully, you will be able to see positive content that shows a good image about you
Don’t get too upset if Google’s Number 1 result isn’t about you. Only 50% of people can claim to have their name in the first result. In fact, only 2% of people can claim that all articles on the first page of their search results refer to them.
7. Google Alerts
The Internet is constantly changing. This means that any day someone could post something about you. You can set a Google Alert for when your name appears (either your personal or business name).
Google will notify you with an email when it detects a new mention of your name. If he isn’t complimentary, this will help you take action.
8. The Brand Grader
If you are checking the reputation of your business, then The Brand Grader can give you useful insights into how your brand is performing online.
It is free and easy to use. All you have to do is enter your brand name and provide an email account.
The Brand Grader will send you a report about your company. It gives you a quick overview of your brand’s online presence. This report includes details from the last seven days related to:
- Top web influencers – blogs and news sites that have talked about you
- Your top sources – web and social media sources that have mentioned your brand the most
- Sentiment detection – whether most of your mentions are positive or negative
- Mentions Summary – how many mentions your brand received on websites, blogs and forums.
- Placement mentions – where mentions of your brand are coming from
- Social following – the number of followers on your different social platforms
9. Similar Web
SimilarWeb provides a comprehensive analysis for any website or application. It gives you a wealth of insights about your site – the main customer face for most businesses.
It also provides you with information about your competitors’ sites, giving you an easy way to compare your website to theirs. It shows you insights into your industry, and these in turn provide an indicator of how well your brand is respected within its niche.
10. SocialMention
SocialMention monitors the web and collects social media searches and analytics in real time. You enter your brand name, select Blogs, Microblogs, Favorites, Images, Videos, Questions, or All, and then press Search.
It shows you your mentions from the previous day, along with a sentiment guide for each mention. It also classifies the sentiment of mentions as positive, negative, or neutral, as well as listing your top keywords, hashtags, users, and sources.
SocialMention gives you general statistics about you, with scores for strength, sentiment, passion, and reach.
11.Review Push
You can use Review Push to collect all your online reviews in one place. It offers multisite monitoring and unlimited locations. What makes it particularly useful for companies with branches in different areas.
What’s also useful for multisite businesses is the ability to compare how your businesses rank.
Review Push will notify you if your business receives a new review via email. This email gives you the option to respond to your online reviews.
12.Reputology
Reputology is a review management and monitoring platform that helps businesses monitor, respond to, and analyze reviews online.
It’s a tool that allows you to find reviews of your business and then respond appropriately to any negative sentiment you find.
It’s especially useful for businesses that rely on online reviews from Yelp, TripAdvisor, Facebook, and other major review sites.
Reputology is location specific, which is of great importance for companies selling in the local market.
You can use Reputology to track reviews written about your locations, products, and services.
Reputology offers you more than just collecting all your reviews on one dashboard. It also sends you automatic email notifications of new reviews, which you can respond to directly from the platform.
It gives you semantic analysis to turn unstructured review content into actionable data.
Reputology even gives you a decision tree to help guide you through common scenarios for handling a negative review.
It provides the tools to help you keep track of how your team has followed and responded to reviews.
13.GatherUp
Any business that deals in sales knows the value of five-star reviews. The more five-star reviews you have, the more trustworthy you will appear to potential customers.
This is great, but it can be challenging to encourage customers to leave reviews – no matter how great your service is.
Good companies have an even harder time getting reviews than bad ones. People are more inclined to complain online than write a compliment.
GatherUp used to have the cheeky name GetFiveStars. The new name sounds more ethical.
GatherUp helps you build an ongoing cycle of feedback and reviews from your customers that you can use to convert more customers. It allows you to interact with your customers by email or text message, asking them to review your product.
GatherUp also monitors over 30 review sites like Facebook, TripAdvisor, and the BBB. Capture a Net Promoter Score, survey questions, and customer feedback. It sends you emails when you have new feedback.
14. Reputation.com
Reputation.com is an Online Reputation Management (ORM) tool, intended for larger companies and businesses. They help large companies to monitor, manage and maximize their online reputation through an extensive suite of solutions.
Their services include:
- Online reviews – soliciting feedback from local customers
- Surveys – collecting more detailed feedback from your customers
- Social Suite – allows companies to interact with their community, building their reputation and motivating purchasing decisions
- Business listing – helps businesses optimize their listing so customers can find them more easily
- Make sense of collected data, identifying emerging issues, strengths and weaknesses, and making targeted operational improvements that generate positive reviews
- Live Reputation – allow front-line sales agents at your locations to request online reviews on their mobile devices immediately after interacting with the customer
15. Brand Yourself
BrandYourself is online reputation management software for individuals and businesses. BrandYourself creates a free reputation report that allows you to see how you see yourself online. Calculate your score, which will place you in a level between Very Low or Excellent.
Your report tells you how you can improve your Reputation Score. It also highlights risk factors – social results, posts and images marked as reported. Also look at your personal brand and the properties that affect it.
You can work through an action plan to improve your scores.
You are given the option to improve your results yourself or pay BrandYourself to make the changes for you. However, with a free report you only have access to limited information.
BrandYourself uses a 4-step removal process to try to improve your online reputation:
- Remove any Google results that could be removed (this is relatively uncommon)
- Build an impressive online presence to suppress negative results on Google
- Continuously create positive content to protect your good name from future damage
- Monitor your online presence and make sure you are maximizing your career opportunities
Just be aware that it can be expensive to work with a branding expert – plans start at $599 per month.
You can promote BrandYourself Premium for $99.96 per year, which allows you to do a lot of the work. It allows you to connect & optimize unlimited properties, fill your Google results with positive properties, and suppress and protect yourself from reported search results.
