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Digital Marketing

WHAT DOES A DIGITAL MARKETING CONSULTANT DO?

Digital marketing is an umbrella term that’s used to describe various forms of marketing that are done online.

This includes, but is not limited to, Web Design and Development, Geofencing, search engine optimization (also known as SEO), and Paid Media such as Google Adwords, Facebook/Instagram advertising, and (YouTube) video advertising.

Digital marketing allows businesses to leverage different online channels to better target their customers and prospective customers. It brings together all of the latest marketing tools, technology, and trends, and utilizes them to help businesses of all shapes and sizes to effectively reach out to their customers and prospective customers.

Stand out with a compelling Instagram biography for business
Business / Digital Marketing

Instagram for Business: keys to stand out with your biography

February 12, 2021August 24, 2024 - by Thalla Lokesh - Leave a Comment

Writing good Instagram bios may sound easy, but it actually takes a lot of thought. It is the first contact that potential followers will have with your brand, it is the key so that …

Instagram for Business: keys to stand out with your biography Read More
Ransomware
Digital Marketing / Technology

How to Defend Against Ransomware in the Covid era

February 10, 2021 - by Thalla Lokesh - Leave a Comment

The first case of Covid-19 was reported in December 2019. Soon after, the deadly virus had spread to every corner of the world creating a global crisis. The pandemic has …

How to Defend Against Ransomware in the Covid era Read More
Social media trends evolving after the crisis
Digital Marketing

How will social media weather change after the crisis?

February 9, 2021August 24, 2024 - by Thalla Lokesh - Leave a Comment

With social distancing in this crisis, time spent on social media and digital media in general has increased and is an important element to consider when investing in digital marketing. In …

How will social media weather change after the crisis? Read More
influencers
Digital Marketing

Do you know the types of influencers there are?

February 2, 2021April 26, 2021 - by Thalla Lokesh - Leave a Comment

The influencer world continues to hit hard despite its detractors as many brands start to get tired of these new “gods”. However, consumers adore them and follow them with fervor, so we cannot develop …

Do you know the types of influencers there are? Read More
Instagram
Digital Marketing / SOCIAL NETWORKS

Tips to boost your brand on Instagram

January 25, 2021April 25, 2021 - by Thalla Lokesh - Leave a Comment

Each social network has its audience and brands should not be obsessed with having profiles in the most popular ones, but rather look for those that their target uses. A logical argument, but …

Tips to boost your brand on Instagram Read More
Google In-Market Audience
Business / Digital Marketing

What is Google In-Market Audience?

December 31, 2020December 14, 2020 - by Thalla Lokesh - Leave a Comment

Delivering the right message at the right time is a main component when it comes to digital advertising, Google In-Market Audience will help you achieve this by delivering to users …

What is Google In-Market Audience? Read More
Big Data
Business / Digital Marketing

Big Data and its relationship with Marketing

December 30, 2020December 12, 2020 - by Thalla Lokesh - Leave a Comment

Para start when we refer to Big Data , we talk about a set of large volumes of data that flood the business daily. (This data can be structured or unstructured). It should also be noted that the important thing is not the amount …

Big Data and its relationship with Marketing Read More
Digital marketing
Digital Marketing

Digital marketing and its advantages

December 29, 2020December 12, 2020 - by Thalla Lokesh - Leave a Comment

Clearly, the designations digital marketing or online marketing are familiar to you. But are you sure what they mean? In this post we are going to help you understand what it is and how it …

Digital marketing and its advantages Read More
Voice Search
App Development / Digital Marketing / Technology

How to Optimise WordPress Voice Search

December 28, 2020February 16, 2021 - by Thalla Lokesh - Leave a Comment

In 2010, Google initially launched voice search. It was a fun experiment for Google trying to adapt voice search. Back then, the users were asked to call a number and …

How to Optimise WordPress Voice Search Read More
SOCIAL NETWORKS
Digital Marketing / SOCIAL NETWORKS

WHAT TO DO AND HOW TO DO IT WITH SOCIAL NETWORKS?

December 28, 2020June 26, 2025 - by Thalla Lokesh - Leave a Comment

In this society of communications and its speed, more and more clients ask me about the effectiveness of Social Networks. I can say that more and more digital marketers are convinced …

WHAT TO DO AND HOW TO DO IT WITH SOCIAL NETWORKS? Read More

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